Since its establishment, Social Bread startup has supported over 500 SMEs in multiple regions in Indonesia, covering the Greater Jakarta area and Surabaya.
Heaptalk, Jakarta — Indonesia-based digital marketing marketplace focusing on supporting business owners, Social Bread, announced its completion of a seed funding round worth US$400,000, or approximately Rp6 billion. This round was led by East Ventures, with the participation of Living Lab Ventures. Following this investment accomplishment, Social Bread also officially launches its service.
Completing its seed investment round, the company will utilize the fund to enhance the differentiated technology platform to impact its merchant ecosystem and support SMEs player. The company party has also released a live shopping feature, expecting to boost merchant sales up to tenfolds in a year.
Social Bread’s Co-Founder and Chief Executive Officer Edho Zell conveyed, “We are thrilled to launch Social Bread. We strongly believe Social Bread is the game changer in leveling the playing field of SMEs, specifically in leveraging social media to tap into the customers. With an extensive experience of the team in the digital industry, we provide end-to-end services for entrepreneurs at a competitive price,”
Founded by Edho Zell (CEO), Lydia Susanti (COO), Ester Jeanette (CMO), and Messiah Richardo (CTO) in 2020, these founders recognized the immense potential of social media in influencing customers’ purchasing decisions as social media have been part of most people’s daily life today.
However, many business owners and SMEs struggle to operate social media to enhance their businesses due to limited resources, expertise, and skills to manage their social media accounts. The company observed that not all SMEs have a dedicated team or can hire a digital agency, as this move requires a significant investment budget.
To resolve these two primary issues, Social Bread grants platforms to connect SMEs with local influencers and content creators. Before making the recommendations, Social Bread will try to analyze and figure out the objective of SMEs based on their sectors, types of platforms, content to suit the targetted audiences, and the number of content creators or followers to achieve the goal.
Once the onboarding process is done, SMEs will be connected to the content creators’ partners in Social Bread. They will perform to produce content according to the agreed direction and be the party who manages the social media accounts of the SMEs. This strategy allows business owners to focus more on broadening their business and letting the content creators maximize the potential of these social media accounts entirely.
Social Bread’s Commissioner, Herman Widjaja, viewed SMEs have become the foundational growth of any developed market. For this reason, he claimed to empower SMEs to contribute to reaching the Golden Indonesia 2025 goal by building a differentiated technology platform to enable Indonesia‘s SMEs to expand their business organically.
Leading the Social Bread’s seed funding, the Partner of East Ventures, Melisa Irene, stated, “We welcome Social Bread into East Ventures’s ecosystem. With the digital economy‘s big potential, this startup has bridged SMEs and content creators to grow their businesses. We look forward to experiencing more excitement and positive impact that Edho and the team carry out,”
Since its inception, Social Bread startup has backed more than 500 Indonesian SMEs in several regions, including the Greater Jakarta Area and Surabaya, in driving their sales enhancement through social media usage. During its journey, this startup comprised about 50 members and has managed over 5,000 registered creator partners.
