DCT Agency has gained 77.8 billion views from 500 KOL. The pre-series A funding will be tackled to expand its service into other platforms.
Heaptalk, Jakarta — The investment arm of Sinarmas Land, Living Lab Ventures (LLV), has poured a pre-series A funding round with an undisclosed amount into the digital advertising and talent management startup, DCT Agency. Several strategic investors also chipped in the round.
Chief Transformation Officer of Sinar Mas Land, Mulyawan Gani, revealed, “The creative and startup ecosystem in Indonesia contains immense potential as the driving factor for the national economy enhancement. Realizing this opportunity, Sinar Mas Land, through LLV investment arm, injects the capital devoted to the DCT Agency, one of the startups in the creative industry,”
Since its inception, the Corporate Venture Capital (CVC) of Sinarmas Land has focused on injecting strategic capital to incubate and accelerate the global-minded digital entrepreneurs’ potential in the archipelago through the agnostic sector approach to catch a more extensive investment network.
Living Lab Ventures has empowered multiple startups during its investment journey, with the three primary aspects spanning Smart Technologies, Digital Life, and Mobility. Living Lab Ventures has invested in the SWAP Energy, Doogether startup and incubated the marketplace startup, KlikGazz.
Responding to the new investment, the CEO and Founder of DCT Agency, David Nugroho, appreciated the investors for providing this capital. With the new funding achievement, David affirmed to deliver immense impact to create digital talents while expediting the digitalization in the archipelago.
Business headway of DCT Agency
Founded in 2021, DCT Agency proffers the digital marketing service through Influencers and Key Opinion Leaders (KOL) with numerous programs to support the company’s branding of clients. The services cover KOL Campaign, TikTok Live E-commerce, TikTok Ads, and Shop Manager, which can be selected as needed.
As information, the creative economy sector has become an industry being intensified by Indonesia’s government to retrieve national economic growth. In 2021, the creative economy industry contributed to the national Gross Domestic Product (GDP) by up to 6.98%, or equal to Rp1,134 trillion.
Until 2022, this digital advertising startup generated over 500 Indonesian creators in the creative sector. Simultaneously, the DCT Agency management team admitted that the company had obtained 77.8 billion views from 500 KOL in its business network. With this accomplishment, this startup will continue to expand its services into other platforms and offer the software-as-a-service (SaaS) technology.
“We are determined to invest in this startup as we intend to support startup evolution in the archipelago. The presence of the DCT Agency in the LLV ecosystem will also bolster the company’s interaction with other founders in diverse industries. Also, we perceive this startup has excellent potential to develop further and contribute to advancing Indonesia’s creative industry.” concluded the Partner of Living Lab Ventures, Bayu Seto.
