Heaptalk, Jakarta — As we know, there are three approaches to win the market. The first is to become big, as did by Gojek, Tokopedia, and other Unicorn companies. The second is to be unique by reinforcing the value proposition side like Sociolla. Or the third, be specific, dwell on one area until the specialized perception is embedded as people know only at those because they are specific.
Bahasa.ai, for example, focuses its value on the application of artificial intelligence (AI) technology through chatbot services. It is important since today the industry must be facing the shift in people’s behavior in doing most of their activities digitally, where one example is shopping.
According to research by the Boston Consulting Group, 91% of Indonesians’ interest in checkout events, in this case, is online shopping, where they must have carried out a series of activities from their initial onboarding to successfully making payments. And the number of transactions from the customer journey is getting higher and more significant when it is supported by conversational artificial.
“I see there are quite crucial pain points that need to be addressed. So at that time, the idea was sparked to launch an AI-based application service that can assist customers when they need help with a product when shopping in a marketplace. For that, Bahasa.ai is here as a solution. ” said Hokiman Kurniawan, Co-Founder, and CEO of Bahasa.ai, to reporters during an online webinar entitled “The Next-Gen of AI in NLP Chatbot Indonesia”, Thursday (25/2/2021).
During the webinar, Kurniawan also added that the startup that graduated from the Plug and Play Indonesia Accelerator was also prepared for SMSe level and corporations’ needs. It is noted that the AI chatbot service is also in demand by corporations in various industries such as Fast Moving Consumer Goods (FMCG), telecommunications, and technology.
The evidence is also supported by The Wall Street Journal research that corporate companies that implement AI in their operational processes can stimulate efficiency up to 70%.
Meanwhile, based on PwC Survey research, 84% of businesses said implementing AI “at scale” in their organizations is necessary for them to be successful over the next three years; 70% say these efforts are designed to strengthen competitive positions long-term.
“Apart from that, conversational AI-based chatbots can also provide three benefits. First, provide a uniquely memorable experience for each customer to build positive relationships. Second, increasing customer loyalty, and third, increasing the perception of satisfying consumers and getting a good response from customers, “he added.
However, Kurniawan emphasized that AI chatbots are not here to replace humans but to improve services because there are several things in dealing with consumers that still need a touch of empathy and human sympathy.
And to be able to help many companies in Indonesia to progress and develop, Bahasa.ai comes with a unique value proposition. Among other things, Bahasa.ai focuses on developing AI chatbots with an extensive mastery of Indonesian phrases.
Then Bahasa.ai is currently the first chatbot developer with Natural Language Processing (NLP) technology in Indonesia which can handle conversations with users about product knowledge. Bahasa.ai is also the only AI chatbot developer in Indonesia that serves a complete customer journey, from attracting customer interest, purchasing processes, loyalty programs to customer advocacy. Thus, the customer can be convenient to visit the product/service. For the product side, it can be an excellent stimulation to enhance the engagement and,d of course, retain their valuable user.
