Heaptalk, Jakarta — Roemah Indonesia BV (RIBV) announced its participation in the Amsterdam Coffee Festival 2024 on April 4-6 by bringing around 20 types of Indonesian coffee.
The coffee that will be presented is Arabica with a small portion of Robusta at the request of the festival committee. “This time we bring around 20 types of coffee, primarily Arabica. But there are 2-3 farmer cooperatives that provide robusta. Currently, demand for robusta in Europe is very high. The Amsterdam Coffee Festival committee asked us to bring robusta coffee,” stated founder and Director at RIBV Dindin Mediana at the press conference in South Jakarta (03/20).
This year’s festival adopts the theme Innovation and Sustainability in Coffee Production, emphasizing the diverse approaches taken by Indonesian coffee producers in responding to these challenges, including, but not limited to, agroforestry practices. Agroforestry refers to an agricultural system in which food crops and forestry crops are grown on the same land.
“In the current climate conditions where sustainability is an important issue in facing the challenge of balancing productivity with ecological responsibility, including but not limited to, agroforestry practices,” said CEO of RIBV Rina Radinal Maksum in South Jakarta (03/20). Amsterdam Coffee Festival will serve as a platform to share the richness of Indonesia’s coffee cultivation methods, as well as raise Indonesia’s commitment to environmental conservation and social equality.
Highlighting MSMEs and small farmers
The Amsterdam Coffee Festival 2024 will also highlight the crucial role of micro, small, and medium enterprises (MSMEs) and small farmers in the Indonesian coffee sector. For this reason, Roemah Indonesia BV collaborates with several sponsor partners who have the same vision that focuses on export growth opportunities, including Pertamina, BNI, Toba Pulp Lestari, BCA, Hejo, Tuku-Beragam, Klasik Beans, and Suasana Kopi.
In addition, RIBV is actively supporting the Prosperous Coffee Commodity Program carried out by PMO Kopi Nusantara, Ministry of SOEs. This program aims to improve the quality and productivity of Indonesian coffee while ensuring sustainable development from upstream to downstream.
By bringing together diverse coffee industry stakeholders, from farmers to financial institutions, RIBV aims to create a collaborative environment that not only showcases the exceptional quality of Indonesian coffee, but also encourages dialogue on sustainability, innovation, and export opportunities. This initiative is a step forward in ensuring that the Indonesian coffee industry can thrive in an ever-changing global landscape, without compromising environmental integrity or social responsibility.
Roemah Indonesia BV’s participation in this festival is fully supported by the Embassy of the Republic of Indonesia The Hague, Netherlands. “Departing at the end of this month (March). “Certainly, we hope that there will be many transactions as in previous years’ experience there were also many inquiries regarding Indonesian coffee,” concluded Dindin.
