Heaptalk, Jakarta — Accenture plans to perform a strategic acquisition of the business of media and marketing technology company Jixie for an undisclosed amount. In this move, Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to amplify its marketing transformation and resources through Accenture Song.
As is known, Accenture Song is the firm’s tech-powered creative group—helping Indonesian clients deliver more personalized experiences to enhance customer engagement for sustainable business growth. This integration move is claimed to help clients optimize customer data effectively and efficiently into actionable insights, regaining the control, speed, and trust needed to securely capitalize on Indonesia’s fast-growing digital economy, projected to attain US$146 billion by 2025 before growing eightfold by 2030.
The Country Managing Director of Accenture, Jayant Bhargava, delivered that the convergence of marketing, data science, and technology creates opportunities for businesses to redefine their customer engagement model.
“This acquisition will allow us to better serve our clients in navigating complex marketing challenges in this era of interconnected digital world, which is crucial in driving long-term growth,” Jayant added.
Headquartered in Singapore with a focus on servicing clients in Indonesia, Jixie offers a comprehensive suite of monetization and marketing growth tools. The platform is a robust advertising ecosystem that connects publishers and brand owners with the ability to co-create solutions through reliable customer insights.
This service transforms marketing from a fragmented process with limited control into a strategic priority, amplifying simplicity while safeguarding brand safety, consumer data, and privacy. With Jixie’s platform, publishers can access monetization tools, such as header-bidding solutions and performance marketing, to improve advertising returns.
Brand owners can also seamlessly enhance and integrate content securely without intermediaries, allowing them to utilize valuable insights for unique and meaningful brand engagement. Jixie can help publishers double their monetization returns and support brand owners in significantly increasing campaign clickthrough and conversation rates while enriching customer data.
“The next step for us is scale. We’re thrilled to be joining Accenture and contribute to shaping a more sustainable media industry, helping companies leverage their data in a trusted and advantageous manner in service of their customers,” Co-Founder and Managing Director of Jixie Vincent Martin said.
