Heaptalk.com, Jakarta – Having bags total $800 Million from the Holding Group Triputra, Anteraja, the technology-based goods delivery company is confident to seek into the Indonesia logistic market and disrupt the incumbent. Today, it enters the second year of their journey on the industry and ready to strengthen the brand position by introducing “SATRIA” as their courier partnership model.
Anteraja CEO, Suyanto is optimistic about the prospect of his business both at current and future, as he claimed the startup hits the exponential growth in case of the fleet number and the transaction volume compared to the past two years.
“When the first Anteraja apps are launched we only have a total of four packages per day. We still treat them with our passion and dedication. Now, we have already reached by total 300.000 packages to send per day and we are targeting to scale up to 1 million packages per day in the scope of domestic,” explained Suyanto.
SATRIA Performs with Uniqueness
This achievement cannot be separated by the excellent performance of the Anteraja courier. Called with SATRIA which is abbreviated from secure, safe, trusted, kind, integrity, and reliable in Indonesian words, they are threatened as mutual-tenants, not as a worker or employees. Here, Anteraja applies a self-development approach to their tenants so that they can scale themselves up, have quality leadership, and acquired a good interpersonal skill. The impact will also good for the customers as the SATRIA is representing the brand, thus how they treat customers with quality services will maintain good retention with trust.
By implementing this standard operational of their delivery process, Anteraja has also experienced a sharp growth from the operational side. Suyanto describes the warehouse which previously only served intracity scope on Jakarta, today it has already served up to 32 provinces in Indonesia. And for the detail pointing address customer is now able to point up to the level district, sub-district, and village, so that it can give customers accurate points.
Suyanto also emphasizes, to escalate the operation range, there must be an in-depth business analysis that consists of mapping the potential users, measuring the projective transaction, alongside with the operational costing. Fortunately, the team is ready to run what it requires to do doing big data analytics, business intelligence, machine learning, and data mining.
Thus, Anteraja is steady to replicate their operational model outside Jakarta, and Java, both in the city tier, urban, sub-urban, and also rural. Then the Satria implementation model can be forwarded, as for the example wherein Jakarta, the Satria is equipped with a printer, digital scales, EDC machine, and smartphone with a courier app to facilitate a transaction on the go, and it is also applied in another new region.
As today, Anteraja with the Satria can serve customers both from offline and online that typically come from the marketplace transaction that has already partnered with Anteraja like Tokopedia, Bukalapak, and Shopee. For the plan, Suyanto said, their internal business development team will enlarge the marketplace scope by partnering with another top tier and 2nd tier marketplace in Indonesia.
Apply Branding Strategy
Once the ops are ready, the next question is how they acquire their early adopter? And how they maintain the retention so that they can generate revenue from this?
Suyanto also mentions what he and his colleagues do in applying the right strategy is running GiBAH Campaign, which means “BAGI – BAGI HADIAH” or spreading the gift. With the tagline #PastiBawaHepi, Anteraja invites people to use their service and offered them with a lot of services like cashback, discount voucher, and free service. This campaign is aiming people to at least aware of the brand, and willing to try for on the next occasion.
All at once, the campaign is also prepared the answer to the doubt of the new delivery service options. “it’s common in people when they are offered new services, they might think ‘is it a scrap’ until they have tried it. Here our commitment to give the best experience for them after first trying,” continue Suyanto.
