Through the investment of Dektos Digital Corbuzier company into Flux, it will complete the ‘Close the Door’ digital content ecosystem.
Heaptalk, Jakarta — A subsidiary company of PT Digital Mediatama Maxima, PT Dektos Digital Corbuzier, announced has injected a creative holding group, Flux Creative Universe, which was previously named Flux Design, for an undisclosed amount. The investment activity will complete the ‘Close the Door’ digital content ecosystem and deliver Dektos’s valuation worth over US$67 million (Rp1 trillion).
As affirmed by Deddy Corbuzier on his social media, “PT Dektos Digital Corbuzier has invested in Flux Creative Universe, with a vision to create both companies become larger,”
Before pouring the fresh capital into the Flux company, PT Digital Mediatama Maxima and PT Sicepat Ekspres Indonesia also invested and became one of shareholders in the Dektos Digital Corbuzier. On the other hand, Prestige Corp is known to become the shareholders of this Deddy Corbuzier-owned company.
The Founder of Flux Creative Universe, Yohanes Auri, this investment is the latest accomplishment of his business in the creative industry for the last seventeen years. Starting his business in the simple Flux Design from his private rooms in 2006, Auri affirmed his company had continued to expand, becoming a digital agency in 2018.
Noticing the rising business opportunity in the creative sector, Flux decides to perform the strategic move to become a creative holding group as of 2021 to provide a place for creative people by granting capital injection, client provision, and management support for its business partners to focus on producing their fantastic creation.
Auri stated, “We perceive many foreign agency service companies have ent Indonesia as local agencies, Flux is determined to strengthen its position in the domestic market and expand abroad. Through the collaboration of Deddy Corbuzier, it is hoped that Flux Creative Universe will become stronger, more trusted, and able to have a big impact on creative people in Indonesia.”
In its business leap, Flux Creative has poured fresh capital into several entities, spanning event organizer RISE, and production house, OXYGEN. Besides, in its second year of establishment, Flux contains five business pillars, covering creative business, media agency, production house, event organizer or activation, and digital investment into ten diverse entities.
With his brilliant business model vision, Auri has attracted numerous investors. In 2022, Deddy Corbuzier performed a joint venture with Auri to establish a creative and digital agency, DNA. With a robust business ecosystem, Flux has seized the trust of multiple industries in the country, from corporate, retail, F&B, and startup, which is dominated by big brands, such as XL Axiata, CT Corp, Bank Mandiri, BNI, Volta, Kapal Api, and Sidomuncul.
