Heaptalk, Jakarta – After officially rolling out Reno7 5G on March 2nd, 2022, Oppo Indonesia has promptly opened the exclusive sales in Oppo Official Store in Shopee. The collaboration between Oppo and Shopee will enable its customers to seize special offerings. In addition, the action will assist Oppo to expand its market penetration by reaching new customers through Shopee’s network while generating intense engagement with its customers.
“We continue to cooperate with Shoppe to produce an innovative and interesting brand experience to create better online service to our customers.” Uttered the President of Oppo Asia Pacific, Andy Shi.
From the customers’ side, the collaboration will provide them with the best deals, including free exclusive Oppo Band and a special bundling with Telkomsel, which provides a data package up to 192GB with the additional quota of 10 GB for 5G. Oppo also offers an extra discount of about US$21 for purchasing the bundling Oppo Reno7 5G and Oppo Watch Free.
In addition, viewing from the Company’s perspective, the exclusive launch of the product with Shopee allows Oppo to achieve new customers. The firm also gets the opportunity to build strong engagement with its users through utilizing multiple features provided by the super apps, such as Shopee Live. The feature facilitates the giant electronics and mobile company to deliver the excellent of their products, reaching the customers by performing live broadcast.
“Since its establishment in 2004, Oppo strives to create a strong foundation both in the offline and online channel. We are elated to collaborate with Shopee in the exclusive launch of Reno7 5G, the cooperation has enabled us to broaden our online coverage and penetration in Southeast Asia, particularly in Indonesia – a place where the number of smartphone users grows significantly.” stated Andy Shi.
Perceiving the growth of e-commerce that reached 62% year to year and estimated will attain US$360 billion in 2025, Oppo targets to captivate its growth aggressively in Southeast Asia through capitalizing on Shopee’s network. The target market pursued by the Company headquartered in Guangdong is the tech-savvy population around the area.
Andy also added that through the collaboration, the Company aims to rebuild the momentum and success that was achieved last year. Oppo is known to be one of five brands that were selected as ‘$100 Million Dollar Club’, an exclusive program held by Shopee that awards five brands who achieve over US$100 million in Gross Merchandise Value (GMV) with bonus perks, including a dedicated regional brand campaign. (WLN)
