Heaptalk, Jakarta — Perfect Corp, a Taiwanese software company, has developed artificial intelligence (AI) and augmented reality (AR) technologies specializing in beauty and fashion brands.
Established in 2015, the company has developed several innovations to assist jewelry, watch, makeup and eyewear brands provide personalized consumer services. These innovations, utilizing machine learning, are claimed to help consumers enjoy a more satisfying shopping experience for fashion products, leading to increased brand loyalty and product sales.
Trends in the fashion industry change rapidly, with new collections appearing each season. Technology, including AI and AR, enables brands to offer personalized services for consumers and enhance their online shopping experience. In addition, brands can expand their business and stay competitive.
McKinsey & Company, a management consulting firm, revealed in its 2023 analysis that over the next 3-5 years, generative AI could add US$150-275 billion to the operating profit of the apparel, fashion, and luxury goods sectors. Another report from Business of Fashion (BoF) and McKinsey, titled The State of Fashion 2024, stated that the fashion industry will explore the potential of generative AI more seriously. Furthermore, 73% of business leaders mentioned that generative AI would be their priority for business development in 2024.
Combining AI and AR virtual try-on
The focus on AI technology is driven by the growing number of online consumers who shop for fashion products, spanning clothing, bags, shoes, and accessories. However, this choice comes with challenges, including inconsistent product size standards, diverse body shapes, and the complexities of online shopping without assistance.
Perfect Corp has developed several technological tools, including the Virtual Bracelet Sizer, AI Face Shape Detector for Glasses, and PerfectGPT. The Virtual Bracelet Sizer helps consumers accurately measure their wrist size using their smartphone camera. Combined with AR-powered virtual try-on tools, consumers can obtain a 3D visualization of how the bracelet would look on their wrist.
The AI Face Shape Detector for Glasses identifies face shapes, helping consumers choose the right size and shape of glasses. Using an AR virtual try-on on their device, consumers can see how the glasses look on their faces and even mix and match different frame shapes and lens colors.
The all-new PerfectGPT is an AI-powered advisor that makes the consumer journey easier by answering their beauty and fashion needs and desires. Based on individual preferences and unique physical characteristics, this technology can recommend the best products for consumers and even provide makeup tutorials using those products. This service is available 24 hours a day, all within a smartphone’s reach.
