Microsoft’s measure to restrict Bing search data is an anticipation action to potentially give advantage to competitors who also develop AI.
Heaptalk, Jakarta — Microsoft Corp will cut off access to its internet search data, which it licenses to rival search engines, if they don’t cease utilizing it as the basis for their artificial intelligence chat product.
A Microsoft action attempts to make its search data more exclusive to Bing‘s chatbot, powered by OpenAI‘s GPT-4 language model, which can answer questions, create summaries, produce code, and write social media posts.
According to a report from Bloomberg, this giant technology company has warned two unnamed search engines operating its Bing search index — a map of the internet that can be scanned in real-time — to feed their AI chat tools violates the terms of their contract.
As it is known, Microsoft licenses out the Bing data to multiple search engines, such as Yahoo, DuckDuckGo, and the AI-based search engine You.com. A source close to this situation revealed that this technology company would terminate its agreement with the search engines accused of misusing the information.
Cited in Reuters, a Microsoft spokesperson voiced that the company’s parties have been in touch with its partners who are out of compliance as they consistently enforce this Bill Gates’ tech company terms across the board. For this reason, a US-based tech company will continue to work with the partners directly and give the information needed to find a resolution.
Microsoft’s determination to restrict Bing’s search data for use in AI chatbots could impact the functionality and capability of these search engines’ chatbots. This decisive move is also critical as the company observed the increasing importance of AI chatbots in the search engine landscape.
On the other hand, this action is anticipated to potentially put the company at a competitive advantage as it seeks to make its chatbot protrude in the market. This search data restriction move would also deliver a broader AI industry. While this situation remains to be seen, it also underscores the importance of access to high-quality data in developing AI technologies.