Heaptalk, Jakarta – The digitization of everything nowadays makes a great demand for building products (i.e., software, mobile applications, websites, infrastructure, and services). Conclusion this situation leads to how people are compelling reasons to consider agile development to be the best method to fulfill requests. Two of the crucial roles are Product Owner and Scrum Master, besides there are still many other roles like a development team and stakeholders. But we are not talking about those. Rather only focusing on how a typical writer person can contribute effectively to the agile team.
Let introduce you to what UX writer is, and what they do. People may think that it is a writer who has a role to communicate something in writing. But as the initial name of UX (User Experience), Edwin Mohammad, Go-Jek Lead UX Writer, describes that it is someone who writes for user experience. UX writers write the words users need to be read or hear when they use a digital product.
Their texts must be clear, concise, and useful. Their goal is to help and guide the user to understand and comfortable using the products.
For many people, sometimes it’s hard to distinguish between Copywriter, social media writer, blogger, and UX writer itself. They are delivering information to the readers; it’s a little bit related to advertising material. It contains a persuasive statement to engage people. UX writer tends to work with the product manager, development team, and product designer / creative teams. They also deal with a user by assuming whether they are satisfied with the product or not, by gathering feedback from Google Analytics and Firebase and focusing on refinement in delivering the message.
The art of value delivering
Things can get a bit perplexing if you do not know how to deliver your user’s product message. UX writer is used to abridging the streamline of a value brainstormed by the stakeholders (as a business team). The product owner interprets the development and creative team’s delivery to end-users from communicating with the development and creative team. At this side, the UX writer may sit with two or more departments, including the business, to package products to be more attractive.
Of course, this process becomes more challenging for me day by day. As a UX writer, we tend to work with Photoshop, Illustrator, and HTML & CSS, especially using inspect elements to taste my words’ looks. Is it convenient for the font, or I have to change a little bit? Should I decrease or increase the font, as well as make it tighten or loosen.
So I think it is different from copywriter or content writer. UX writer needs to think twice about how they deliver the words in aesthetical and efficient use.
In another case, it can say that UX writer should understand the flow of web-designing, know how to code with HTML and CSS, accustomed using element inspector, and taste the look again. Let the web designer work with the web composition, and take the rest of the words well-placed.
Getting Acquaintance With the Business Model
Carston Johannsen, Senior UX Writer, and Content Strategist Google, Once Said that a UX Writer is a valuable talent that a company had — as they are the best person to deliver the value of the company’s business model to its users in an effective way. They know how to communicate to and gather the insights from their users through various methods implemented on the product, like doing A/B testing, tracking user acquisition rate, user journey, and getting familiar with Google Analytics, Firebase, and even campaign leads.
At this point, UX writer can be described as a dynamic role in the organization structure. For instance, in the business department, I think UX writer also has a crucial part to map the customer journey through a screen board or page board. Site map surgical may be familiar with their lives, including the tone of their words specified by their user specification (as you know, it’s not the same when we talk to millennials compared to a professional). They also can standardize the glossary that is used in the most proper tone.
UX Writer is also beneficial to be asked for the best insights on how the product is delivered. Sometimes for the more expert level, they can also bring reason concisely, yap! with data. So they won’t talk digressively, but rather with a profound finding of their methodologies that are implemented. UX researchers may handle it. However, it can be the right blend.
And I think in the end, they have an excellent potential to be a promising Business Intelligence, for sure,” cited from Johansen
