Heaptalk, Jakarta — During the Covid-19 pandemic, most Micro, Small, and Medium Enterprises (MSME) suffered a variety of effects, with the majority being hit by catastrophic external circumstances that hindered threats to production, finance, and their company continuity. And, in an effort to fight the threat, Gojek launched a Gobiz SuperApp, which aims to absorb more MSME actors in the food and beverage industry in order to survive and grow them.
It is in line with the present condition of MSMEs in the country. It is impossible to argue that they make a significant contribution to the Indonesian economic system. According to the Indonesian MSME Association, they dominated the Indonesian economy at roughly 60.3 percent prior to the pandemic, but that percentage has currently decreased to 37.3 percent as a result of the pandemic.
Meanwhile, according to data from Kamar Dagang Indonesia (red KADIN), 50 percent of them are in danger of going bankrupt. Meanwhile, IDX recently revealed data showing that 40 percent of MSMEs filed for bankruptcy, out of a total of 64.2 million businesses registered.
As a result, there is no other reason to appreciate it other than the fact that it aids in the maintenance of stability at the microbusiness level. In the face of doubts about the company’s long-term viability, GoBiz’s pledge to continue facilitating business turnover at the micro-level serves as an aspirin.
According to Tiffany Irianto, Product Marketing Manager of Gobiz, his party has provided a platform, more commonly known as SuperApp, which can be a solution for microbusiness warriors, particularly those in the food and beverage industry, to run their businesses, or at the very least to survive in this competitive environment.
According to internal studies, there is a 26% increase in online consumption during the pandemic. This is an exact sample of how the situation stimulates the new habits, and it is crucial for business owners to leverage into the digital ecosystem to serve the demands as an executed opportunity.
“It is obvious that MSME owners, particularly those in the food and beverage industries, must be adaptable in order to keep their businesses going. As a result, those in the Gojek digital ecosystem fared better during the pandemic. Furthermore, there is a government requirement that everyone work from home, thus many people are now switching to internet buying, including food and beverages.,” explained Tiffany, during GoBiz business talks about how to apply strategy facing the PPKM level-4.
Tiffany has previously stated that 94 percent of MSMEs who join the GoJek ecosystem via GoBiz are micro-scale entrepreneurs. 43 percent of them are first-time business owners. This suggests that the presence of GoBiz in the midst of this predicament is something to be excited about. They are prepared to address the most common issue that is facing by.
Tiffany also states that it is now easier for business owners to manage their operations by employing GoBiz services such as GoFood, GoPay, and GoCashier. In terms of reaching clients, there is no need to consider holding a gathering because GoBiz will market digitally to every network of its members. Virus transmission is also reduced because direct contact with customers is limited and payments are done in cash.
Another advantage is the transparency with which how the business owners manage their finances through the system. There are some key features of GoCashier that can replace the traditional way whereas the previous manual cash could only be used to accept buying and selling transactions. this application includes a slew of more functionalities. This application has also several features; including facilities to keep track of the amount of raw material stock on hand, managing the type of items possessed, managing the price of each item sold, and even telling which products are best-selling.
Another advantage for customers who have signed up is that they can get capital assistance through the GoModal application. The appraisal is also simple, as GoBiz will do the assessment based on the store’s performance over a specific time period. The higher the performance, the higher the capital loan ceiling that can be obtained.
According to Iga Andita Lestari, Senior Business Development GoModal, this micro-business capital loan program is intended for selected Gojek Business Partners who have officially registered on the platform. These loans are given with the intention of assisting them in the development of their businesses.
“As for repayment, it can be done in daily installments by deducting the GoPay balance.” As a result, unlike most loan services that collect at the end of the month, it does not burden our partners. And if no sales occur on that day, the system does not debit the account.
Iga went on to say that every GoBiz partner who has been verified and registered has been placed in the pre-eligible category for additional capital.
