Heaptalk, Jakarta — Xiaomi Corporation, a consumer electronics company, reported revenue of approximately Rp252 trillion, approximately US$15.4 billion (US$1 equal Rp16,324) in Q1 2025, representing a 47.4% year-on-year (YoY) increase. Adjusted net profit reached Rp24 trillion, nearly US$1.5 billion, surging 64.5% YoY. These figures come from the company’s unaudited consolidated financial results for Q1 2025. Xiaomi’s positive economic performance is credited to its premiumization strategy.
All business segments showed growth during the first quarter of this year. Smartphone revenue increased 8.9% YoY to Rp114.6 trillion, or US$7 billion, while IoT and lifestyle products increased 58.7% YoY to Rp73.2 trillion, nearly US$4.5 billion. This growth was driven by record-high sales of washing machines and refrigerators, and air conditioner shipments that grew over 65% YoY. Revenue from smart electric vehicles (EVs), AI, and other new initiatives reached Rp42.1 trillion, US$2.6 billion, with total shipments of the Xiaomi SU7 Series vehicles reaching 75,869 units.
The premiumization strategy has yielded positive results across all product categories. Xiaomi’s smartphone average selling price (ASP) in Q1 2025 rose to a record high of approximately Rp2.7 million, or US$168. Sales of the Xiaomi 15 Ultra, launched in February, surged 90% compared to its predecessor model during the same period.
Dominating China’s smartphone market
In the first quarter of 2025, Xiaomi’s smartphone revenue grew 8.9% YoY to Rp114.6 trillion, or US$7 billion. During this period, Xiaomi’s global smartphone shipments reached 41.8 million units, marking seven consecutive quarters of YoY growth. According to Canalys data (now part of Omdia), the company maintained its position among the top three global smartphone brands for 19 consecutive quarters, with a market share of 14.1%.
Equally important, Xiaomi’s smartphone market share in China increased significantly by 4.7% YoY to 18.8%. This achievement reflects five consecutive quarters of YoY market share growth. After a decade, the group has regained its position as the Chinese market’s smartphone sales leader.
According to third-party data, in China, sales of Xiaomi smartphones priced above Rp6,797,610, or US$416, accounted for 25% of total smartphone sales, up 3.3% YoY. Meanwhile, for smartphones priced above Rp9,063,480, or US$555, the group achieved a market share of 9.6%, an increase of 2.9% YoY compared to the previous year.
