Heaptalk, Jakarta — AlloFresh, an online shopping platform in Indonesia, officially released its recent price comparison feature on (02/10). This feature aims to make it easier for users to find the best prices without the hassle of comparing prices across various online shopping platforms.
According to a 2020 study by Bain & Company and Facebook, most Indonesian consumers (82%) enjoy comparing product prices on multiple e-commerce platforms before purchasing. Sandy Maulana, VP of Marketing at AlloFresh, revealed that this Indonesian habit was the reason behind the launch of the price comparison feature.
“Thanks to this unique feature, shopping becomes faster and easier as price comparisons among online shopping platforms are available directly on AlloFresh. There’s no need to check each platform manually. The price comparison feature is also part of AlloFresh’s commitment to offering diverse products with guaranteed lowest prices,” Sandy said in a written statement (02/10).
In more detail, this feature continuously scans and compares prices among online shopping platforms, ensuring transparency and fairness in pricing. Additionally, AlloFresh invests in research and development to enhance technology and advance food industry innovation.
Founded in 2022 as a joint venture by Trans Retail Indonesia, Bukalapak, and Growtheum Capital Partners, the platform claims its service guarantees a delivery time of only 2 hours. This is made possible by advanced logistics support and optimized delivery routes, ensuring users’ groceries arrive on time.
“Regarding delivery, it is also AlloFresh’s commitment to provide reliable services, ensuring user convenience, trust, and peace of mind. Overall, AlloFresh is a smart choice for people who, despite being busy with daily activities, still strive for the best for their families and themselves,” Sandy concluded.
