Heaptalk, Jakarta — Indonesia’s unicorn startup eFishery continues to encourage the productivity of its fish farming partners in maintaining the size of their fish to suit market demand, one of which is through technological contribution.
In this case, eFishery strengthens integrated feeding services for fish and shrimp farming needs in Indonesia by operating multiple services of AWS, including the Internet of Things (IoT), cloud, and artificial intelligence (AI). As a result, The startup has scaled its developed Feeder product to more than 280 cities in several markets, covering Indonesia, Thailand, and India.
“As we continue to grow monthly, we also need capable technology, one of which is adopting AI and cloud technologies from AWS. The results are significant because our user base and data keep going. For this reason, we hope to continue because we aim to expand globally,” The Co-Founder of eFishery, Chrisna Aditya, revealed during the media briefing at the AWS Cloud Day Indonesia 2023, Jakarta.
Aquaculture is an essential segment for residents in rural areas. As is well known, Indonesia has generated about US$6.2 billion from exports of fisheries and marine products in 2022. From this outcome, the government aims to uplift the previous result up to US$7.6 billion this year.
However, Chrisna claimed that one in five fish and shrimp harvests were frequently found unsold on the market due to their various sizes. By implementing a cloud technology of AWS, he revealed the team had bolstered around 200,000 breeder partners to minimize the size variations obstacles due to excess or lack of nutrition, which frequently occurs in traditional livestock.
Moreover, cloud adoption in multiple businesses is claimed to help business players gain efficiency. Based on the latest AWS report, in the agricultural sector, cloud-powered MSMEs can overcome the problem of food shortages, primarily through cloud technology that prioritizes data, such as AI technology.
The report shows they can generate up to US$3.8 billion (around Rp59.1 trillion) annually. The data also shows that about 1 in 9 farms, livestock, and fisheries will use precision agricultural solutions, which will also increase productivity in the next seven years, an increase of approximately 300%.
Along with this estimation, this company’s solution has also backed cultivator partners to save feed expenses by up to 20% and increase crop yields by up to 50% in tons. The company also explained that the cloud-based device can send essential data and contribute to the breeder in obtaining other notifications via their smartphones.
“In the future, we will continue to work with AWS to integrate machine learning algorithms into our solutions to help farming partners identify, study, and respond to fish behavior patterns more accurately, which is expected to increase harvest yields and profitability for the company and its partners,” concluded Chrisna.
