Heaptalk, Jakarta — PT Unicharm Indonesia Tbk launches Lifree adult diapers, the only diapers in Indonesia made from 100% breathable materials.
In the official launch, the President Director of PT Unicharm Indonesia, Takumi Terakawa, stated, “Pressure ulcers have become a significant social issue in Indonesia. This is evident from our research, which shows a high consumer demand for diapers that do not cause rashes. Continuing our efforts in 2023, in collaboration with CRSU-FKUI towards zero pressure ulcers, and coinciding with this year’s National Elderly Day, we are launching the updated Lifree Tape Diapers, the first and only in Indonesia to use 100% breathable materials. Lifree Tape Diapers, with good air circulation, prevent skin irritation and moisture. We are committed to continually supporting the healthy and happy lives of diaper users, caregivers, and their families.”
Dr. Eva Suryani, M.D., Psychiatrist, Director of Education & Research at Atmajaya Hospital, stated, “Diapers currently in use have poor air circulation, requiring patient families to buy ointments for itching and rashes. However, consumers’ skin problems remain unresolved. Lifree Tape Diapers, with 100% breathable material, can reduce skin issues and the burden of care, such as families not needing to purchase skin care medication, thereby reducing the care burden and improving the patient’s quality of life.”
Responding to Eva’s statement, Dr. Rinadewi Astriningrum said, “Tests conducted in several hospitals showed excellent results, concluding that using Lifree Tape Diapers with 100% breathable material is effective in preventing pressure ulcers.”
Brand Ambassador Titiek Puspa commented, “The new Lifree Tape Diapers with 100% breathable material are not only leak-proof but also have good circulation, preventing moisture and feeling cooler when worn.”
Lifree Tape Diapers are available in sizes M, L, and XL and will be traded in minimarkets, traditional markets, supermarkets, pharmacies, hospitals, and Lifree’s official stores in all e-commerce marketplaces starting mid-June 2024.
