Heaptalk, Jakarta — Zalora can actually equate the quality of fashion made by the nation’s children with products from abroad. Unfortunately, marketing problems are sometimes an obstacle for local brands to develop and be known to a wide audience. Seeing this condition, Zalora, one of the biggest fashion e-commerce businesses, is trying to embrace local brands by launching a fashion collection from the Cottonink Group.
As is known, Cottonink Group is a local fashion brand that presents quality fashion products. Now, several brands from the Cottonink Group are available at Zalora. Among them are Cottonink, Cottonink Mini, Studio ASA, The Life Of, and Syaline Hijab.
Zalora Indonesia Marketing Director Bimo Darmoyo said that his party is very enthusiastic about collaborating and presenting a fashion collection from the Cottonink Group, famous for its quality and creativity.
“The presence of Cottonink Group adds to the collection of hundreds of local brands that the apparel can find at Zalora. This is our manifestation of expanding and embracing local brands in Indonesia so that Indonesian families can have an easy, safe, and enjoyable shopping experience only at Zalora, “he said.
Meanwhile, Carline Darjanto, CEO and Founder of Cottonink Group, said they are also very excited to partner with Zalora. This is one of the ways that Cottonink products can reach a wider community through the Zalora platform.
“We hope that the presence of the Cottonink Group collection at Zalora can make it easier for people to get the dreamed fashion products to express their individual styles,” said Carline.
Zalora lovers can own products from the Cottonink Group with a special offer to celebrate this collaboration, namely an additional 20 percent discount starting from March 2 – 15, 2021, at Zalora. The series of brand collections from the Cottonink Group that are present at Zalora is very varied. For example, Cottonink Mini to meet your little one’s fashion needs. There are also ASA Studio and Syaline Hijab, which provide elegant collections of women’s fashion. Meanwhile, The Life Of brand presents premium ready-to-wear collections for men and women.
