Heaptalk, Jakarta — Insurance technology (insurtech) startup Qoala becomes the exclusive marketer of Great Eastern Life Indonesia’s product, namely Great ProInsure Life, targeting the insurance market segment under 35 years old. In collaboration with Mitra Jasa Pratama Broker, the product can be obtained exclusively through Qoala Plus application.
Great ProInsure Life provides death benefits due to any reason during the insurance coverage period that can be obtained through the Qoala Plus application with 12 plan options and protection starting from Rp50 million to Rp1 billion.
This year, Qoala Plus, as one of Qoala’s main businesses, focuses on providing comprehensive protection to customers, one of which is through the provision of life insurance products. The marketing collaboration is expected to be an effective means to reach the right target as well as strengthen Qoala Plus’ position as a provider of insurance products with only one application.
Qoala Plus Business Director Tirto Utomo said, “Qoala Plus will exclusively be the only provider of Great ProInsure Life insurance products in Indonesia. Apart from the marketing side, Qoala Plus will also support sales in terms of service by equipping marketers to assist the community thoroughly from the beginning to the end of the insurance buying process, including up to the time of the claim process.”
Through this collaboration, Great Eastern Life Indonesia aims to provide easier access, especially for the younger generation, to obtaining insurance protection according to their needs. Great ProInsure Life can be obtained easily through more than 50,000 Qoala Plus partners which are insurance marketers joining Qoala Plus spread throughout Indonesia. To purchase the product, prospective customers only need to answer one simple health question along with filling in a short personal data.
Increased public awareness of life insurance
Head of Group Insurance & Affinity Division at Great Eastern Life Indonesia Daniel Herjun Putranto delivered, “With the convenience of obtaining this product, Great ProInsure Life, which has been launched for about 6 months, has gained a good reception from the public, particularly from those in the age category under 35 years.”
The launch of Great ProInsure Life is expected to answer the needs of the Indonesian people who are increasingly aware of the importance of insurance. Increased public awareness is evident from the growth of life insurance insureds which increased by 28% in Q3 2022 compared to the same quarter of the previous year.
As an effort to scale up public knowledge and access to insurance in accordance with current developments, industry players have begun to transform digitally, in terms of providing products and services. The initiative is aligned with the industry roadmap that has been officially launched by the Indonesian Life Insurance Association (AAJI), which aims to encourage digital transformation in insurance market. Ease of access is an essential factor that is considered by the public in obtaining insurance products or services, including customer centricity, customer protection, and digital experience.
