Heaptalk, Jakarta — The global high-end brand Kenneth Cole productions, Inc. officially expands its business to Indonesia by cooperating with PT. MAP Aktif Adiperkasa Tbk. Through this collaboration, the US brand aims to strengthen its position as the leader in fashion industry.
“We are elated to expand our business to Indonesia. Through our strong cooperation with MAP Active, we hope Kenneth Cole can grow and expand, especially in Indonesia’s fashion industry, which is very attractive,” stated Jed Berger, President of Kenneth Cole Productions, Inc.
Prior to this action, the global fashion brand has expanded its market in two SEA countries, including Thailand and the Philippines. Perceiving a great number of Indonesia’s market, this expansion is claimed to be a critical achievement for Kenneth Cole in Southeast Asia’s market.
“This is a a critical moment in our global growth strategy, and we hipe we can syrive to strengthen our performance in this dynamic market,” voiced Jed.
As a global fashion brand, Kenneth Cole has successfully combined ingenuity, creativity, and innovation for over 41 years. The brand’s presence in Indonesia intends to inspire and empower society through its design. Embarking its journey in the archipelago, the brand offers multiple products such as bag and footwear to support society’s modern lifestyle.
The brand also implemented an omnichannel approach to marketing its products. For offline purchases, Kenneth Cole’s products can be found at Tunjungan Plaza 4, Sogo, Seibu, and Metro. Meanwhile, from the e-commerce line, the brand’s products can also be purchased at Zalora and Shopee. This strategic omnichannel approach enables the brand to reach a broad market across Indonesia.
“The presence of Kenneth Cole in Indonesia marked a crucial moment for our growth and expansion journey. We are grateful for partnering with the iconic brand and bringing its well-known footwear collection to Indonesian consumers,” stated Nick Jones, CEO of PT. MAP Aktif Adiperkasa Tbk.
