Heaptalk, Jakarta — Ichitan officially introduced its latest innovation, ICHITAN Signature Choco Dark Chocolate, at Mall Sumarecon Bekasi. This premium chocolate beverage, boasting a luxurious and intense cocoa flavor, is poised to become the new favorite among chocolate enthusiasts. (02/26)
“We are thrilled to launch ICHITAN Signature Choco Dark Chocolate at Gen On Track Live 2025. This product was developed in response to the growing consumer demand for high-quality chocolate beverages. Our goal is to provide a more premium experience for chocolate lovers across Indonesia,” stated Duangkamon Ngarmsangiem, Director of ICHITAN.
Adding to the excitement, Ardiyanto, Head of Sales at ICHITAN, emphasized that the launch of this product aligns perfectly with the Valentine’s season, a time synonymous with chocolate indulgence. Packaged with an elegant yet practical design, this product is crafted to offer the ultimate chocolate-drinking experience.
“Furthermore, this beverage delivers a melty, rich, and decadent chocolate flavor, formulated without artificial preservatives, sweeteners, or colorings. This makes it the ideal choice for celebrating Valentine’s Day more specially and indulgently,” he explained.
ICHITAN engaged attendees with an exciting promotional experience during the event, including distributing 2,000 complimentary bottles of ICHITAN Signature Choco Dark Chocolate. Visitors had the exclusive opportunity to savor the premium chocolate sensation firsthand.
Beyond product sampling, the ICHITAN booth offered exclusive discounts on its range of beverages, allowing attendees to purchase their favorite drinks at special promotional prices. The booth also featured a custom-designed Instagrammable photobooth, enhancing the celebratory atmosphere, enabling visitors to capture and share their memorable moments. Additionally, in the spirit of Valentine’s Day, ICHITAN introduced a sticky notes board, where attendees could pen heartfelt wishes and love messages.
“Our vision extends beyond merely offering a chocolate beverage; ICHITAN Signature Choco Dark Chocolate represents an entirely new way to indulge in premium chocolate anytime, anywhere,” said Ardiyanto.
The launch event also marked a significant Brand Moment, underscoring its commitment to expanding its portfolio of premium beverages in Indonesia. Dawit Surahmat Wiji, Vice President Director of ICHITAN, highlighted the strategic importance of this release: “This launch represents a pivotal step in reinforcing our position within the high-quality beverage market. We are confident that ICHITAN Signature Choco Dark Chocolate will emerge as the top choice for consumers seeking an exceptional and immersive chocolate experience.”
Andreas Advent Sitompul, Marketing General Manager of ICHITAN, echoed this sentiment, stating, “We consistently strive to introduce unique and engaging elements into each of our product launches. With interactive activities such as free product distribution, exclusive sales, games, a photobooth, and the sticky notes board, we aim to create an enjoyable and unforgettable experience for all visitors.”
Through this meticulously curated event, this beverages brand continues strengthening its presence, delivering premium beverages and immersive and memorable consumer engagements.
