The cooperation between Tokopedia and The Trade Desk enables marketers to reach more audiences in multiple open internet channels with rapid enhancement.
Heaptalk, Jakarta — A giant e-commerce platform Tokopedia has partnered with The Trade Desk to expand its business reach into the advertisement sector. This collaboration targets potential consumers in the open internet aligned with their activity in the Tokopedia platform.
In more detail, this strategic cooperation is claimed to assist Indonesia’s marketers in reaching potential customers based on their preferences regarding the products and online stores addressed, the product augmentation into Tokopedia’s shopping basket.
Through the advertisement service that The Trade Desk offers, this collaboration enables marketers to reach more audiences in multiple open internet channels with rapid enhancement, such as over-the-top (OTT), connected TV (VTC), streaming audio, and digital out-of-home (DOOH), beyond its e-commerce platforms.
“Consumers usually move from one device to another and consume content across multiple channels daily. For this reason, this strategic endeavor is essential to reach consumers through relevant advertisement, wherever they are, to ensure these ads connect with consumers to the final point when they make a payment.” affirmed the General Manager of The Trade Desk, Purnomo Kristanto.
According to Tokopedia’s Senior Vice President of Ads Solution, Alfredo Setiabudi, Tokopedia will be the first e-commerce application in Indonesia, with its monthly active users of over 100 million people spread in 99% Indonesia’s regions, to provide consumer and measurement solutions across all open internet channels through services from The Trade Desk.
Furthermore, Alfredo added that this e-commerce platform would programmatically provide user shopping activity data in the advertising shopping application under the security and personal data protection principle following the applicable regulations.
This new approach is claimed to significantly improve compared to retail-on-site media solutions, where ad campaigns are only served based on the inventory owned by e-commerce platforms. With this integration, The Trade Desk’s advertisers could measure how their advertising campaigns on open internet channels generate sales conversions on Tokopedia.
These measurement insights back brands adjust and optimize their real-time advertising campaigns. Advertisers can leverage this insight to shift advertising budgets to channels that can reach audiences and shape media strategies to drive better business revenue.
