The startup has successfully supported brands by providing a D2C scheme, including the ability to control consumer data, brand loyalty, and platform fees.
Heaptalk, Jakarta — Indonesia-based startup focusing on a unified checkout solution, FLIK, has secured a new injection worth US$1.1 million in a Pre-Seed funding round, led by East Ventures and supported by Init-6, GMO Venture Partners, and Saison Capital. With the new investment, the company intends to develop a platform to become a unified checkout platform.
In response to this investment, the Co-Founder and Cheif Executive Officer of FLIK revealed, “We are glad to have the support of East Ventures and its extensive ecosystem. FLIK is here to help brands enhance their direct-to-consumer (D2C) transactions by unifying the checkout experience across different sales channels. We believe our solutions will solve the pain points experienced by shoppers in completing e-commerce transactions across various channels, further empowering brands and content creators to scale,”
FLIK’s unified checkout solution allows shoppers a more consistent and frictionless checkout experience regardless of sales channel and where they shop. For brands and businesses, having a suitable checkout infrastructure is a gateway to capturing a single consolidated data insights of shopper interactions across channels and leveraging the analytics to improve business performance.
FLIK is founded to solidify a fintech infrastructure and shoppers’ experience. Its mission is to provide the best shopping experience by connecting shoppers to products they like and enabling the fastest and most rewarding checkout experience, intending to help brands increase checkout conversions and repeat orders.
Based on the FLIK’s founder’s extensive experience, Ahmad realized that shoppers have more shopping channel options other than marketplaces, including the brands’ e-commerce sites, social media, and chat applications. However, shoppers and D2C brands encounter several constraints, covering checkout frictions and fragmented shopping experiences across e-commerce. As a result, shoppers prefer to purchase products in the marketplaces, specifically with enticing cashback and other promotions.
Existing to resolve these matters, FLIK is well-positioned to establish a compounding network benefit for the D2C ecosystem by empowering shoppers, brands, and content creators. The startup has successfully supported brands by providing a D2C scheme, including the ability to control consumer data, brand loyalty, and platform fees.
Leading this investment round, the Partner of East Ventures, Avina Sugiarto, revealed, “We welcome into East Ventures’ family. We believe the unified checkout solution offered by FLIK is the right solution to eliminating sales and payment friction, enabling the empowerment of shoppers, brands, and content creators in one go. With the promising digital economy in Indonesia and the region, we are excited to see more adoption and growth from FLIK shortly,”
FLIK is looking to embed itself into all aspects of the consumer shopping journey, from product discovery, price comparison, express checkout with rewards, and post-purchase services such as processing refunds and returns for shoppers. Additionally, through one application, shoppers can track all details of their online transactions, such as payments and shipping status.
Moreover, FLIK also opens up a new way of monetization for content creators by having branded content that can enable viewers to check out natively without any redirections, converting the viewers into shoppers.
