In its early presence in the Indonesian market, sanwacompany will focus on market research before expanding its new business reach in Surabaya.
Heaptalk, Jakarta — Japanese home furnishing company sanwacompany has officially expanded its business reach in Indonesia by launching its early showroom in Pantai Indah Kapuk (PIK), Jakarta.
“The presence of the sanwacompany showroom aims to provide more choices of interior products with a modern minimalist Japanese design that has won various international awards and marks Sanwacompany’s intention to be closer to customers in Indonesia,” affirmed the Vice President of sanwacompany Ltd, Koichi Tsuzaki.
Moreover, Koichi perceives the archipelago, as a growing country, has a large population. Real estate that emphasizes sophisticated design is also being built more. According to him, Indonesia‘s younger generation has a higher income and higher willingness to buy, giving the company robust confidence to contribute to their better lives through its outstanding products with quality materials.
However, instead of focusing on transaction growth this year, Koichi said that the company emphasized market research in its early presence in the Indonesian market, expecting to offer the suited product with customer requisites before augmenting new business reach in other Indonesian cities, namely Surabaya.
Aiming to become the most needed furniture company which supports customers’ lifestyles, the company presents in-house products based on minimalist designs. In addition, sanwacompany is also concerned with consumer needs to get products that suit the space and layout of the house.
In running its business, this Japanese furniture company continues to perfect its original designs while actively developing a showroom presence so that consumers can see the products firsthand. The presence of the sanwacompany showroom in Jakarta has added to the existing line-up of showrooms in Tokyo, Osaka, Sendai, Nagoya, Fukuoka, and Yokohama, and several Asian countries, including Thailand, China, and Singapore. To amplify its branding strategy, the company continues promoting the product on Social Networking Service (SNS) platforms, including Instagram, and expanding its sales channels through the distributor’s backing.
This Japanese furniture company cooperated with Hou- Tech Co., Ltd. to create the product to simplify the complicated distribution process. As the Senior Managing Director of Hou-tech Co, Ltd, Masaru Imai, stated, “We appreciate sanwacompany for trusting us as an official distributor in providing the best product manufacturing services and distributing products to consumers throughout Indonesia with the smallest possible obstacles.”
