City Vision inaugurates the largest out-of-home digital network in Jakarta consisting of three giant exterior LEDs, namely the curved, the ribbon, and the Thamrin LED as well as the two interior LEDs.
Heaptalk, Jakarta — An out-of-home media company City Vision inaugurates the launch of its public advertising medium, namely the iconic Bundaran HI digital network located at the Plaza Indonesia Shopping Mall in the heart of the metropolitan city of Jakarta (12/14).
With a large of 800 square meters, the digital network is the largest out-of-home digital network in Jakarta consisting of three giant exterior LEDs, namely the curved, the ribbon, and the Thamrin LED as well as the two interior LEDs.
The curved screen faces south of Plaza Indonesia, presenting a visual advertising space with attractive 3D viewing from various angles. The 93-meter-length ribbon LED that stretches along the pedestrian crossing at the Grand Hyatt Hotel can be equipped with audio-enabled technology to provide a unique experience for pedestrians.
Meanwhile, the Thamrin LED that adorns the east side of Plaza Indonesia with a protruding screen can attract the attention of MRT Bundaran HI users, pedestrians, and vehicles passing on the MH Thamrin protocol road.
Along with the times and technology, people are increasingly fond of interactive audio-visual entertainment. Digital out-of-home (DOOH) is also an alternative advertising space that can attract people’s attention with sharp visual quality and can interact directly with visitors. The freshly launched DOOH is expected not only to become an outdoor advertising medium but also to become a new attraction for domestic and foreign tourists.
Co-founder of City Vision Meyrick Sumantri delivered, “The presence of the iconic Bundaran HI digital network is inspired by Times Square, New York, and also Piccadilly Circus, London. Hopefully, by placing it in an iconic location in Jakarta, it can become an entertainment attraction for the capital city.”
With the magnificent size and latest technology including augmented reality, Meyrick is optimistic that the digital out-of-home network will be an effective option for advertisers to increase awareness of the brand and interact with potential consumers.
Collaborating with visual artists and Blink Beauty aesthetic clinic
In its first appearance to the public on Sunday (12/11), the iconic Bundaran HI digital network presents an interactive digital display carrying out the theme Proud of Indonesian Creation. City Vision collaborated with visual artists Muklay, Imelda Adams, and Aufa to enliven the inaugural launch event at Bundaran HI. The illustrators poured their creations with the theme of Indonesian culture and invite the public to color their work together.
Co-founder of City Vision Juliana Kumala said “Technological developments have changed people’s perspectives in expressing themselves and enjoying art. Advanced online-to-offline (O2O) technology in the iconic Bundaran HI digital network allows people to do augmented reality coloring.”
Visitors can color an image, followed by a scanning process by the system, and finally, the image will live and move on the LED screen. Juliana voiced that augmented reality coloring is surely a new experience for the public to interact with outdoor media by presenting entertaining content.
General Manager Marketing of Plaza Indonesia Zamri Mamat delivered, “Plaza Indonesia has been a symbol of Jakarta’s prestige since 1990 and a home for many brands to introduce their premium and exclusive products. The presence of the iconic Bundaran HI digital network is a prestigious option for well-known industry players to connect with their audience.”
In addition, Zamri said that Plaza Indonesia’s strategic location has made many luxury brands choose to advertise there even before the launch of the iconic Bundaran HI digital network. One of the brands advertised at the Bundaran HI digital out-of-home is an aesthetic clinic Blink Beauty.
Brand Ambassador of Blink Beauty Nia Ramadhani voiced, “Blink Beauty presents at the iconic Bundaran HI digital network, the newest DOOH asset from City Vision, the most prestigious LED in Southeast Asia and I am very proud to be the opening face.”
The iconic Bundaran HI digital network is traversed by 7.7 million vehicles every month and looks attractive from multiple angles, both from the Bundaran HI MRT Stop as well as traffic heading to Jenderal Sudirman Street, M.H. Thamrin Street, and Imam Bonjol Street.
