Heaptalk, Jakarta — Castrol Indonesia, the world’s top lubricant producer, releases Castrol POWER1 ULTIMATE, a High Performance Full Synthetic Motor Lubricant with a 5-in-1 Advantage formula, on Thursday (17/3). The launch was timed with the MotoGP race in Mandalika. It was a tribute to the lubricant brand’s success with the LCR Honda team, which had Alex Marquez, and the Aprilia Racing team, which had Aleix Espargaro.
The creation of the POWER1 ULTIMATE lubricant did not happen overnight. The Castrol team has been doing research and development for a long time, which has been bolstered by the triumph of the Aprilia Racing team’s driver, Aleix Espargaró, in the last MotoGP race.
Aprilia also contributed to the finalization of this product, namely by executing a test run with the Castrol team. The results of this test demonstrate that POWER1 ULTIMATE offers five significant advantages: superior acceleration, superior protection, smooth driving, engine cooling, and long-lasting performance.
“As a part of the BP Group, Castrol is a market leader in high-tech lubricants with more than 50 years of MotoGP expertise. This drives us to innovate on our brands and products in order to give the greatest possible experience for its consumers. According to our goal – satisfied customers, satisfied staff, and satisfied numbers, we aim to develop considerably in Indonesia in a responsible, responsible, and ethical manner,” stated Nitin Mengi, Castrol Indonesia’s Managing Director, on Thursday (17/3/2022).
According to Nitin, by sponsoring the MotoGP race, which pushes bikes and lubricants to their limits, Castrol has the chance to exhibit a very superior product performance, therefore strengthening the brand in the eyes of the public and users. Castrol’s relationship with the LCR Honda and Aprilia Racing teams exemplifies this.
This collaboration demonstrates Castrol’s dedication to helping racers in every race, and MotoGP is the ideal venue for demonstrating the full performance of the lubricants.
Castrol Features
Castrol POWER1 ULTIMATE is designed to perform very well on asphalt. With its five benefits, POWER1 ULTIMATE is a comprehensive and premium bundle of the highest performing full synthetic lubricant.
“Castrol POWER1 ULTIMATE is a full synthetic high performance motor oil that is formulated to optimize your motorcycle’s performance through the benefits of a 5-in-1 formula, which includes (1) the best acceleration; (2) the best protection; (3) smooth driving; (4) Engine stays cold; and (5) Long-lasting performance,” explained Ekza Novtiano, Castrol Indonesia Brand & Product Manager.
Hustling marketing campaign
In conjunction with the launch of Castrol POWER1 ULTIMATE, the lubricant is also supporting the #NGEGASTANPABATAS campaign, in which the public is invited to “prove the performance” of their motorcycles. This advertisement aims to demonstrate the benefits of the 5-in-1 Castrol POWER1 ULTIMATE formula in daily life, as concrete evidence of the #PERFORMANCETHATSURPRISE campaign that Castrol POWER1 ULTIMATE provides to its customers.
“To support the launch of Castrol POWER1 ULTIMATE, we organized a series of 360-degree integrated marketing campaigns across multiple key platforms, including media, influencers, on-ground and digital activations, consumer promotions, and strategic partnerships with brands such as MotoGP, in order to reach and engage key stakeholders, consumers, mechanics, and our workshop,” Augustnine Adrianto, Castrol Indonesia Marketing Director, explained.
“Since 2018, Castrol has been a strategic partner of our business, the Piaggio Group, delivering lubricants to Piaggio dealers worldwide. The lubricant has been Aprilia Racing’s primary technical partner from the start of the 2021 season on this basis. Castrol has proved its dedication to developing innovative lubricants capable of increasing total engine power. This is an excellent start to our relationship,” Aprilia Racing Race Manager Paolo Bonora said.
Since the Aprilia Racing team’s comeback to MotoGP in 2015, Aprilia has been dedicated on improving their performance. Castrol will continue to help the team by ensuring its efficiency and dependability.
“One of the benefits for us at Aprilia Racing is having a partner that can provide the best support.” “With this relationship, we will attempt to achieve the best possible results,” said Aprilia Racing racer Aleix Espargaró.
LCR Honda rider Alex Marquez stated that Castrol has always been a partner who has always supported legendary racers and teams in every period. “Getting ready for the race is a challenge in and of itself.” We have to keep our motorcycles in great shape, especially as racers. As a result, having the proper partner, such as Castrol, is critical to ensuring that teams and drivers can perform to their full potential,” he stated.
