Heaptalk, Jakarta – Entering the Ramadhan moment and preparing ahead to the Eid Al-Fitr period 1442 Hijriyah, PT Elang Mulia Abadi Sempurna (“PT EMAS”), with its gold brand Lotus Archi launched Merah Putih Gold, a special edition gold for Eid Al-Fitr. This gold commodity is offered as a special gift for its customer to celebrate the feast day with their families and relations.
Following the grand launching of Archi Indonesia (“Archi”), PT Emas, as the group holding tempts to engage people to celebrate the feast day by sending gifts (THR) in the form of gold to their relatives. It can be unique since the people mostly give a certain amount of money or parcel as the THR that may run out, while the gold conveys the long-term value-increased over time.
Archi brings the gold embedded on the card, designed with a feast day theme, produced invariant with the weight of 0.5 gram, and it has three designs with the Eid Al-Fitr theme; blue motive, batik motive, and mosque motive. Every theme is fitted with the “Happy Eid Mubarak” caption.
The gold is sold at lotusarchi.com since the 7th of April 2021. It will be available on the market until the end of the Eid Al-Fitr or until the stock is running out.
Besides that, people also can buy the gold from the Archi official distributor at Tokopedia, Lakuemas, Whizliz, and Shariah Coin. The gold is also available in the offline market like PT Emas official stores located on Mega Kuninang, South Jakarta, Galeri 24 Pegadaian, Orori, Lino n Sons, and other jewelry stores spread in many regions in Indonesia.
The Vice Director Archi, Rudy Suhendra, uttered that the Eid Al-Fitr moment is the great momentum for Archi to entering the market – targeted the public society while sharing the happiness experience amongst the others.
“We are committed to keeping innovating and producing products to fulfill the people requirement that is aligned with the current trends. On this occasion, we are pleased to launch the Merah Putih Gold, a special edition of Eid Al-Fitr 1442 Hijriah for people that want to celebrate it by giving their relatives gold while educating them about the value of the gold,” Rudy said.
It indicates a good innovation for Archi to bring something new to the event that people usually use the money, food, or things (packaged in a parcel or hampers) to give it to their relatives. And now, there is another option to share, which is gold. Definitely, those who prioritize the prominence of the Eid moment may think to buy the gold and make it as special presents.
It is not the first time for Achi to penetrate the product using the special moment’s approach. As one of the biggest pure-play gold producers in South East Asia, Archi has done previous campaigns like they have participated in some special moment editions like Mothers Day, Chinese New Year, Independence Day, Christmas, and more.
Previously in November 2020, Archi, through PT EMAS, collaborated with one of the largest e-commerce platforms in Indonesia, Tokopedia, to introduce and market Lotus Archi’s gold products. The goal is to invite and educate the public to start building investment habits through gold instruments. Along with the cooperation at that time, PT Emas launched the gold product “Lotus Archi x Tokopedia – Gift Series”.
“The company is committed to innovating and producing new products to meet the needs of the Indonesian people. We also invited people to start investing in gold from an early age, “Rudy said.
He revealed that gold is a better gift than a THR or a long-term investment instrument compared to cash because gold is a commodity with a stable value. It is attractive not only to investors but also to investors, the general public.
“Gold is often considered as one of the safest investment instruments, with investment value which currently tends to be stable and even continues to increase from time to time in line with conditions of global economic growth. This proves that gold has better hedging properties than cash or other investment instruments,” explained Rudy.
As is known, the gold product of Lotus Archi or Gold Merah Putih is a gold product signature from PT EMAS, which was launched during the celebration of Indonesia’s 75th Anniversary in 2020.
Lotus Archi’s gold product is a form of pride in local gold products responsibly produced in Indonesia by applying the principles of corporate social responsibility by monitoring and ensuring compliance with quality and best corporate governance practices in running the company’s operations and business.
