Existing as a community-based sports app, AYO Indonesia proffers around 100 sports venues for its 70,000 users to be rented through the app.
Heaptalk, Jakarta — Indonesia-based sport-tech platform PT Ayo Indonesia Maju, generally known as AYO Indonesia, has snagged a seed funding round for an undisclosed amount from Alpha Momentum Indonesia. This startup will allocate the fund through the latest investment to enhance the team, expedite the strategic acquisition, and augment the support partners.
On the other hand, multiple investors from diverse realms also pour capital support into this startup, spanning Indonesia’s former badminton athlete, Greysia Polii, Finku’s Chief Executive Officer, Reinaldo Tendean, FMCG distributor company Heonz Corp’s CEO, Leo Lee, and the Co-Founder of online job search and recruitment platform getRedy.id, Joseph Prabantara.
Founded by Samuel Hadeli Lie, Chief Executive Officer of AYO Indonesia; Agustian Hermanto, AYO Indonesia’s Chief Products Officer; and Johannes, Chief Operating Officer, AYO Indonesia is the community sports platform that offers end-to-end services and features. In its utilization, users can discover and book multiple available sports facilities without making a call or sending a message to ensure the availability of the sport center facilities.
Apart from granting on-demand sports facilities, customers can also find new partners for exercise through the official website or application. The sport center owners can also link with prospective users and sports communities. AYO Indonesia’s mobile application is furnished to manage several sports activities and possesses multiple features in its dashboard, including a football team profile, match schedule, and competition information.
“We created an online booking system for sports venues, our main business model. Venue owners can now easily manage and track their venue performance and gain access to a growing community. We have also attempted to keep increasing our revenue month over month since launching our venue booking system while keeping our overhead expenses flat, indicating a clear path to profitability,” affirmed Lie.
During its journey as a community-based sports platform, this startup has continued evolving its users, uplifting 70,000 from 10,000 customers since 2020. Besides, around 100 courts for soccer, futsal, mini soccer, badminton, basketball, tennis, and golf are ready to be rented.
Injecting the new fund into this startup, the COO of Alpha Momentum Indonesia, Suzan Zhan, voiced, “When we decide to invest, we consider to be more selective. Also, original ideas and their solutions are critical, leading to real market potential.
Currently, AYO Indonesia consists of two business models, including online-based ordering transactions for renting the sports facilities, which combine commission-based transactions with a subscription model with the sport venue owners, ad sponsorship business model for sports events that AYO Indonesia conducts.
“I observe Ayo Indonesia as a sports platform with a solid foundation and brilliant prospects, and most importantly, we have the same vision and mission to positively impact the development of Indonesian sports.” Greysia Polii said.
