Heaptalk, Jakarta — Wootag, a Singapore-based prominent visual marketing SaaS company providing interactive visuals and insights for marketers, announced has obtained USD 1,7 million (1 USD equals Rp. 14,330) in Series A funding. This fundraising was led by Cornerstone Venture Partners Fund (CSVP) and Wavemaker and SEEDS Capital as the existing investors.
This investment boosts Wootag’s initiations to expand its business in the Asia-Pacific markets. Moreover, from the capital, the Company aims to enhance Artificial Intelligence (AI) capabilities for in-video interactivity and audience engagement, including the recent launch of Creative Automation, where brands can display their videos product collection. This visual marketing company also intends to increase new employees to accelerate its advancement.
The CEO and Co-Founder of Wootag, Raj Sunder, delivered a statement regarding the investment, “The visual marketing sector develops exponentially year on year. Digital marketers look for ways to adapt to this latest market development. Wootag has contributed to accomplishing more than 1 billion viewers worldwide, the viewers have actively watched and interacted in the platform.
This latest investment will support us in providing marketers with the most powerful platform to drive in-visual interactions, conversions, and insights. Participation from new and existing investors indicates their conviction that Wootag is one of the top players in the Asia Pacific,”
This company has reached tremendous growth to maintain profitability over the three years. Wootag has successfully served high-growth marketers in over 13 countries espousing the clients to get 350% of the improvement for customer engagement.
As a result of this achievement, Wootag’s client has spread across 14 different verticals with more than 250 brands, including multinational brands and the most prominent marketing agencies. This brand also assists brands and agencies in enhancing their visual content, including video and static displays, by putting customizable and actionable ‘tags’ for consumers to interact with content.
On the other hand, the Investment Director of Cornerstone Venture Partners Fund, Nanika Kakkar, also delivered her statement, “World has become more visual. Every interaction with a customer provides invaluable insights for a brand. These insights can espouse to transform interactions into transactions. Wootag has the potential to become a unified data platform for brands and agencies to understand, track and monetize every interaction that customers have with brand content. We are delighted to be a part of this journey with Raj and the team to unlock opportunities in various target markets, particularly India.” (SFM)
