Heaptalk, Jakarta — Indonesia’s electronic producer, Polytron, delivers its optimism to achieve 10% growth in 2025. The target is set after the brand managed to reach 14% growth in 2024 amid the sluggish world economy.
“Last year, we managed to maintain our business performance and achieve double-digit growth. This year we are optimistic about growing again; we aim to attain 10%,” stated the Commercial Director of Polytron, Tekno Wibowo, during the Polytron Media Gathering in Jakarta (01/21).
Tekno explained that this achievement can be realized as Polytron keeps innovating in designing products that fit people’s needs. Amidst the severe economic conditions, Polytron realizes that people’s purchasing power is weakened, which drives the shift of society’s habits. However, the needs for electronics products and EVs still continue. Seizing this opportunity, Polytron adapted rapidly by diversifying its products portfolio, allowing people to have multiple options for electronic products and EVs that are appropriate to their needs and budgets.
Tekno added, “Despite the economic turbulence, the good news is our economy remains resilient. People still purchase electronics, but their preferences have shifted from flagship to midrange products.”
Tekno also affirmed that Polytron’s dependency on the global economy is diminutive. The factor that supports this condition is the fact that the brand’s R&D and manufacturing are performed in Indonesia. This measure also brings Polytron to win the highest local content requirement (TKDN) award, with the TKDN score reaching 50%-54%.
“We have three production facilities in Sidorekso and Krapyak, Kudus and Sayung, Demak. Meanwhile, the factory in Sayung produces home appliances and electric vehicles (EVs). The factory in Sidorekso, Kudus produces audio and battery packs, and the factory in Krapyak produces TV & Video,” voiced Tekno.
Despite aggressively expanding to other countries, Polytron focuses on domestic market which is supported by thousands distributors across the archipelago, thus the brand is optimistic to reach the target.
“Perceiving today’s economic conditions, all countries have become more closed. All countries that become export destinations are now imposed strict foreign trade restrictions. We love dollars, but we don’t want to rely on the uncertain conditions abroad, we focus on the domestic market,” said Tekno.