Heaptalk, Jakarta — Pixy officially revealed its new image through a series of products called Hydra Glass Lip Tint and events designed for today’s younger generation (03/15). Coinciding with the month of Ramadan, this beauty brand invited young people, especially Gen Z, to an Iftar event titled Pixy Bites & Beauty Soiree at Ganara Art, Plaza Indonesia, Central Jakarta.
Josy Rizka, Executive Officer of Lady’s Cosmetics & Female Cosmetary at Pixy, explained that the brand recognizes that Gen Z has its definition of beauty. “They are looking for products that are not only beautiful but also comfortable to use in their dynamic daily activities. That’s why we introduced the Hydra Glass Lip Tint with Hydra Chroma Boost Technology, which enhances beauty and nourishes the lips,” said Josy.
This product features Hydra Chroma Boost Technology, which combines a stain-lock and non-drying formula. This technology is claimed to keep lips moisturized while delivering fresh, long-lasting, and non-patchy colors. Enriched with hyaluronic acid and vitamin E, the formula helps maintain lip hydration and provides an effortless, natural, glassy finish.
Providing creative spaces
The lip tint is available in 11 shades and is suitable for various skin tones, from fair to deep. It offers options for active, creative Gen Z individuals who love experimenting with their looks. Its buildable formula, ranging from sheer to medium coverage, allows users to adjust the color intensity according to their preferences.
Through this iftar event, Pixy presented various engaging activities, such as an art workshop and a jamming session, chosen to reflect the values of creativity, self-expression, and the laid-back lifestyle that resonates with Gen Z. Adikara Fardy, an Indonesian singer and songwriter, performed and led various challenges where participants could showcase their style, creativity, and energy.
Visitors also enjoyed creative experiences at the Hydra Glass Frame, Hydra Glass Lounge, and Swipe and Shine Challenge, as well as breaking their fast together, recharging their energy, and fostering a sense of community. “Through this new approach, Pixy hopes to continue accompanying Indonesia’s younger generation in celebrating freedom of expression, natural beauty, and a more authentic, creative lifestyle,” Josy concluded.
