Heaptalk, Jakarta — Onitsuka Tiger rolls out its new campaign ‘Autumn Winter’ by appointing a young well-known international singer Conan Gray as the brand ambassador. Interestingly, the Japan fashion brand has mixed and matched unique clothes with products that are presented by Conan Gray to highlight retro style.
Commemorating its 75th anniversary, Onitsuka Tiger presented its latest track tops in a style that expressed the brand’s evolution from a sports brand to a fashion brand while adhering to its philosophy.
Moreover, this campaign also harmonizes Onitsuka Tiger elements by showcasing the balance between modern innovation and traditional heritage. The style that is exhibited in the visual campaign further strengthens the brand identity that is famous for its combination of fashion and functionality.
In addition to underscoring the retro style, this campaign offers its customers interesting digital experiences. People can enjoy exclusive content in the form of ‘behind the scenes’ on Instagram and exclusive creative videos on TikTok.
