Heaptalk, Jakarta — Igloo, an insurance technology (insurtech) startup, has launched a pet protection product with premiums starting at Rp73,000 annually. This coverage is available for both certified and non-certified cats and dogs.
This cat and dog insurance product is part of the startup’s strategy to expand its market by targeting pet lovers. According to Igloo’s data, cat insurance has the highest demand compared to other animals, with domestic cats being the most commonly insured breed.
According to Henry Mixson, Country Manager of Igloo Indonesia, the Indonesian public’s understanding of the importance of maintaining pet health has increased with the growing number of pet owners. “Therefore, we believe that pet insurance is crucial, especially for dogs, cats, or other pet owners. This is also Igloo’s commitment to providing affordable microinsurance products that suit the lifestyle and needs of the Indonesian community,” stated Henry as quoted by Kontan (06/19).
Studies show that keeping pets has many benefits for humans. Pets can be companions and are also good for health, as they boost the immune system, relieve stress, and support children’s growth and development. However, if not well cared for, pets can be at risk of various health issues, negatively impacting their owners psychologically and financially.
As a newer type of product, this insurance focuses on protecting pets from various risks that could threaten them. The benefits of cat and dog insurance for owners include health coverage for hospitalization, death due to accidents, loss of the pet, and third-party compensation.