Heaptalk, Jakarta — Frank & co., a luxury jewelry brand from Indonesia under Central Mega Kencana, has been named Brand of the Year at the World Branding Awards 2024-2025, held at the Tower of London, UK. This marks the brand’s fourth consecutive win, following victories in 2023-2024, 2020-2021, and 2019-2020.
Over 927 brands from 66 countries participated in the World Branding Awards 2024-2025, but fewer than 100 emerged as winners of the prestigious Brand of the Year title. Notably, 70% of the evaluation process is based on consumer votes, and only one winner is selected per category per country, underscoring the award’s exclusivity and significance.
The World Branding Awards is an international accolade recognizing leading global and national brands. More than 100,000 consumers worldwide participate in the nomination and voting process. Organized by the London-based World Branding Forum, this awards program has been held 18 times.
Petronella Soan, Operations Retail Director of Central Mega Kencana, the parent company of Frank & co., expressed her pride in the brand’s achievements. She said, “For nearly three decades, Frank & co., known as The Residence of F Colour and VVS Clarity Diamond Jewellery, has ensured that every jewelry piece is designed and crafted using the finest quality materials.”
Collaborating with public figure and designers
The brand holds the Indonesian National Standard (SNI) certification, issued by the Indonesian government, guaranteeing the precise gold content and purity in its collections. Since its establishment in 1996, Frank & co. has pioneered in popularizing fine jewelry culture through a retail-based business model.
Petronella added, “Frank & co. operates with ethics, transparency, and corporate responsibility. Currently, the brand is committed to elevating Indonesia’s jewelry industry to a global level and promoting the ‘You Are a Diamond’ campaign, a message of empowerment inspired by the inner brilliance within each individual.”
In 2024, Frank & co. partnered with Indonesian public figure Maudy Ayunda to promote the empowerment message ‘You Are a Diamond’ through the See the Light jewelry collection. The brand also collaborated with renowned Indonesian designers, including Sebastian Gunawan and Monica Ivena.
In mid-2022, Frank & co. expanded its reach by partnering with South Korean multinational entertainment company Hybe to launch the BTS TinyTAN Special Collection. This brand’s continuous efforts to combine exceptional craftsmanship, innovative design, and meaningful campaigns demonstrate its dedication to leading the jewelry industry in Indonesia and globally.