Heaptak, Jakarta — The Tourism and Creative Economy Ministry (Kemenparekraf) continue to promote Indonesian tourism by participating in the Outbound Travel Mart (OTM) on 8-10 February 2024 in Jio World Convention Centre, Mumbai.
As cited from official press release, Tourism and Creative Economy Minister Sandiaga Salahuddin Uno explained that the number of foreign tourist visits from India in the post-pandemic keeps showing a positive trend. As the 6th highest number of foreign tourists visiting Indonesia and second place in Bali (after Australia) in 2023, India contains behemoth potential tourist market for the archipelago. Based on Indonesia’s Statistics (BPS) data, up until November 2023 the India foreign tourist visits to Indonesia has reached 541.567 tourists, jumped by 148 percent year on year (YoY).
“For the international promotion strategy, we are focusing on promotion in our main tourism markets, including India with the outstanding growth of foreign tourists visits to Indonesia. This enhancement is also followed by the additional long stay of tourists that will open up more business opportunities especially in the tourism and creative economy sector, and to create high quality job opportunities,” said Sandiaga.
As one of the largest tourism event in India, Mumbai OTM focuses on outbound travel. This participation also marks Kemenparekraf’s first promotional activity in India in 2024.
Through the Wonderful Indonesia, Kemenparekraf will bring a theme of “Keep the Wonder” with a Borobudur, Prambanan, and Yogyakarta designs at the pavilion as a consistency form of Kemenparekraf in promoting the 5 Super Priority Destinations (SPD).
Two tourism industries that are participating as the official partner of the Paviliun Wonderful Indonesia at the 2024 OTM are Marriott Indonesia and Atlas Beach Club. Kemenparekraf also collaborates with the 25 selected tourism industry actors, including the travel agent/tour operator, DMC, hotel, restaurants, and tourist attractions.
Deputy for Marketing at Kemenparekraf, Ni Made Ayu Marthini, stated that Bali is currently being the top of mind destination for Indian tourists for the family, honeymoon, wedding, and MICE segments.
Other than promoting Bali and 5 Super Priority Destinations, Made added that her staff will promote Indonesia’s destinations to be offered as the filming location to the Indian film industries.
“We are aware that the Indian film industries are huge and Indonesia has various destinations of natural beauty and fascinating cultural diversities that can be chosen as a film location. Besides that, a good ecosystem has been established such as the Indonesia Film Facilitation (IFFa) platform that will help the Indian filmmakers easier to go to riveting locations in Indonesia,” said Made.
She added, the destination promotion through film is expected to introduce numerous Indonesian holiday destinations in India and improve visits by tourists from India to Indonesia.
Apart from that, Made said to aim for the luxury travel segment that is quite the talk in India, the Indonesian tourism industry members have prepared a tourism package in several priority destinations according to the characteristics of the luxury travels from India.
Editorial team: Prazna Alyfia Ghefira, Wulan Dari
