The event will be held for five days from March 1st to 5th and followed by 1,220 booths. The 23rd Inacraft is intentionally being held in March to greet Ramadan.
Heaptalk, Jakarta – Indonesia’s biggest handicraft trade fair, the 23rd Inacraft, is slated to be organized on March 1st – 5th, 2023. Taking place at Jakarta Convention Center (JCC), the five-day expo is targeted to attract over 70,000 visitors with a total transaction of USD12 billion.
The event will be organized by Mediatama Binakreasi as the promotor and Indonesian Handicraft Producers and Exporters Association (ASEPHI) as the initiator. Moreover, the exhibition also obtained great support from State Owned Enterprises (SOE) and Indonesia’s Ministries, spanning the Ministry of Industry, the Ministry of Trade, the Ministry of Tourism and Creative Industry, and the Ministry of Cooperation and Small, and Medium Enterprises (MSMEs).
The Chairman of ASEPHI Muchsin Ridjan conveyed, “We purposely chose March as the great time to organize the event as this month will coincide with Ramadan. Further, we capture great enthusiasm from the participants and we hope people will be enthusiastic too.”
For information, Ramadan is a special month in Indonesia as the majority population in the country is Muslim. In Ramadan, the demand for daily necessities, such as clothes and F&B, generally experiences a significant surge along with the people’s enthusiasm to celebrate the month. Tapping into this moment, ASEPHI and Mediatama Binakreasi expect to assist participants in increasing their sales rate.
“This year, we hope the atmosphere can return to normal as before the pandemic,” stated General Secretary of ASEPHI, Baby Jurmawati during the technical meeting of the 23rd Inacraft 2023 (02/09).
Jumawati also added the total occupancy in 2023 similar to the previous year, namely 1,222 booths, and the entire spaces have been sold out. In more detail, about 60% of the total booths, or around 870 participants, are ASEPHI members, 33 booths are non-members, and the remaining booths are taken by MSMEs guided by SOE.
South Sulawesi also will be the Regional Icon of this exhibition, thus, the exhibition will showcase South Sulawesi culture, such as its traditional dance, traditional handicraft, local f&b, etc. In the 23rd Inacraft, the promotor also will bring fresh, enticing programs, such as podcasts and live shopping.
Perceiving its implementation, the Director of Mediatama Binakreasi Umi Noor stated, “The preparation has attained 90%, and all decisions have been determined. We also keep applying CHSE though the implementation will not too strict.”
Noor also delivered that the ticket to join the event is priced at Rp25,000. This policy is adopted to filter serious buyers. Nevertheless, Noor affirmed that the ticket sales would be returned to the visitor.
“We will return the ticket sales to our visitor, but in another form, such as a door prize,“ stated Noor in her closing statement.
