Heaptalk, Jakarta — The Ministry of State-Owned Enterprises (SOEs) organized the MSME Bazaar for Indonesia titled Herb Euphoria Fest 2024 at Sarinah, Jakarta, from June 20–23, 2024, and Living World Denpasar, Bali from June 27–30, 2024.
Bank Mandiri, Pelindo, Adhi Karya, Permodalan Nasional Madani (PNM), and Perhutani are key players in supporting this significant MSME Bazaar for Indonesia. On the first day of Herb Euphoria Fest 2024, visitors at Sarinah were treated to the Nusantara Herbal Parade. A total of 90 MSMEs fostered by the organizing SOEs participated in this festival, showcasing more than 100 types of processed herbal products, herbal medicines, aromatherapy, food and beverages, beauty and wellness products, eco-friendly fashion products (eco-print), and crafts based on natural materials.
The opening of Herb Euphoria Fest was marked by the sounding of the alu and lesung (traditional rice mortar and pestle) by the Expert Staff for Finance and MSME Development at the Ministry of SOEs, Loto Srinaita Ginting, together with representatives of the Directors from the organizing SOEs, and the Head of the Jakarta Province Department of Industry, Trade, Cooperatives, Small and Medium Enterprises, Elisabeth Ratu Rante Allo.
In her opening remarks, Loto Srinaita Ginting emphasized that this activity is a significant step in the Ministry of SOEs’ commitment, together with SOE companies, to bolster the development of MSMEs, particularly SOE-backed MSMEs involved in traditional herbal businesses.
“This activity is also expected to provide education about the richness of Nusantara herbs and promote a healthy lifestyle naturally, especially among the younger generation of Indonesia. Additionally, it is hoped to stimulate economic growth, including economic growth in the regions,” added Loto Srinaita Ginting.
Representing the organizing SOEs, Director of Human Resources and General Affairs of PT Pelabuhan Indonesia Ihsanuddin Usman expressed pride in organizing Herb Euphoria Fest 2024 as a form of SOEs’ support in promoting MSME development.
He said, “Herb Euphoria Fest was chosen as the theme for the MSME Bazaar since herbal products have a very large market, and Indonesia, as a tropical country, has extraordinary natural resources and herbal management culture, which contribute greatly to the diversity of local MSME products. As children of the nation, we must support the Herb Euphoria Festival.”
