Heaptalk, Jakarta — Lazada Indonesia has organized the Lazada Seller Conference: Level Up 2022 in The Kasablanka Hall, Jakarta (10/19). Employing a Level Up event theme, the SMEs are expected to double their incomes by discovering numerous strategic ways to capture online-based market trends presented in this conference, particularly welcoming a shopping festival momentum at the end of the year.
Marking the opening of this conference virtually, The Minister of Cooperative and SMEs of the Republic of Indonesia, Teten Masduki, stated, “The presence of Lazada Seller Conference 2022 is expected to encourage the online-based seller to improve their business insights in taking the right opportunities in every business trend happened in the market,”
Along with the increase of MSME players who transform their businesses digitally, Teten stated that digital economy utilization had become a critical part of business progress for SMEs in Indonesia. As the central government estimated, Indonesia’s digital economy is projected to attain Rp4,531 trillion in 2030. With this enormous potential, he explained the government aims to boost 30 million Indonesian MSMEs to onboarding in the digital ecosystem in 2024.
Further, referring to the Ministry of Cooperative and SME report, around 19.5 million MSMEs have enlarged their business into the e-commerce ecosystem in June 2022, one of which is Lazada. Realizing the vast enthusiasm for digital penetration, this e-commerce platform would take the chance to grant plenty of programs and initiatives for SMEs to be highly competitive and survive in this digital era.
In addition, the Lazada Study 2022, entitled the Digital Economy in Indonesia through E-Commerce, also elaborated that the digital ecosystem has turned into a catalyst in expediting the digital economy in the country. The result also discovered that e-commerce significantly impacted Indonesian MSMEs through multiple agendas and incentives, as well as education and community empowerment.
As one of the National Online Shopping Day (Harbolnas) pioneers, Lazada presents diverse speakers from its internal team and external expert, including the Retail Service Director of GfK Market Intelligence, Elvinda Liung, to spread the study about the current trend and online shopping behavior of consumers in Indonesia as a reference for online merchants to find new attractive selling method in welcoming the 11.11 and 12.12 online shopping festival.
Simultaneously, during the event implementation, Lazada also conducted a Masterclass session devoted to Lazada’s merchants to gain attractive business knowledge. This session will be filled by certified trainers in the LazStar Trainer community, spanning Dedy Liem, Stephen Lawrence, and Farica Edgina. During the session, they will dissect the selling performance of the merchants in the Lazada ecosystem and carry out a business learning to enhance their sales rate on the exceptional Harbolnas momentum.
With these fruitful agendas, the Senior Vice President of Seller Operations at Lazada Indonesia, Haikal Bekti Anggoro, expects to advance the level of Indonesian MSMEs in accelerating the digital economy in the archipelago through the e-commerce platform. He also looks forward to the sellers would upgrade their skills and implementing the insight directly to present enticing offerings in the Harbolnas momentum.
