MAGELANG, INDONESIA – Against the breathtaking backdrop of the ancient Borobudur Temple, a UNESCO World Heritage site, the Modinity Fashion Parade (MFP) 2026 made history on Saturday, January 17. The event, themed “Infinite Wonders,” marked a definitive milestone in positioning Southeast Asian fashion as a formidable force on the global stage.
A Cultural Convergence at a World Heritage Site
More than just a runway, MFP 2026 served as a powerful statement of identity for the Modinity Group. By choosing Borobudur, one of Indonesia’s most revered cultural landmarks, the group grounded its contemporary vision in centuries of history and craftsmanship.
The show featured an immersive, open-air setting with a staggering 125-meter-long runway. Over 200 models showcased the latest collections to nearly 1,000 invited guests, creating a rare intersection of fashion, community, and historical preservation.
The Vision: Modern, Modest, and Infinite
Rooted in the values of diversity and cultural authenticity, Modinity Group—under the leadership of CEO Linda Anggrea—continues to champion the “Global South” fashion movement.
”Modinity Fashion Parade is a space for growth,” said Anggrea. “It reflects how our brands evolve together while staying connected to our values and our community. This year carries deeper meaning, as Borobudur allows our story to be told with a stronger sense of continuity and purpose.”
Six Brands, One Narrative
The “Infinite Wonders” theme came to life through the distinct creative languages of six Modinity brands, unfolding as one continuous narrative:
- Buttonscarves & Benang Jarum: Redefining modern modest elegance.
- Nada Puspita & Zyta Delia: Celebrating feminine grace and intricate craftsmanship.
- CALLA: Showcasing bold, contemporary expressions.
- Rizman Ruzaini: The Malaysian couture house made its highly anticipated MFP debut following its entry into the Modinity Group in 2025, signaling the group’s expanding regional footprint.
- Buttonscarves Beauty: Provided the artistic vision as the Official Makeup Brand.
A Journey Shared with Community
A highlight of the evening was the presence of the Modinity community. Loyal customers traveled from across the Indonesian archipelago by air, rail, and road to attend. This level of engagement reinforces the event as a collective experience rather than a mere spectacle, built on years of trust and shared growth.
The emotional atmosphere was further heightened by performances from Indonesia’s legendary musical figures, including Yura Yunita, Marcell Siahaan, and Katon Bagaskara, whose melodies harmonized with the visual storytelling on the runway.
The Future of Southeast Asian Fashion
As the night concluded under the Javanese stars, MFP 2026 left an indelible mark. It proved that Southeast Asian fashion is not just about aesthetics—it is about a dialogue between the past and the future, where design, heritage, and community converge to create something truly infinite.
