Heaptalk, Jakarta — Chinese e-commerce giants Temu and Shein have begun raising product prices ahead of new tariff measures the United States government set. Shein has confirmed the changes, citing adjustments to global trade tariffs.
In an official statement released Monday (April 28, 2025), Shein attributed the price hikes to increased operational costs triggered by the new trade regulations. The company did not specify which product categories would be affected.
“Our operational costs have increased due to recent changes in global trade rules and tariffs. To continue offering the products you love without compromising on quality, we will adjust our prices,” Shein said in its press release.
Price changes were already visible. On Thursday, Temu listed a product for $61.72, which rose to $70.17 by Friday. Similarly, a set of swimwear on Shein, priced at $4.39 on Thursday, jumped to $8.39 on Friday — a 91% increase.
Temu also issued a public notice explaining that the price adjustments were necessary to offset higher operating costs linked to the global tariff shifts. The changes took effect on April 25, 2025. The company encouraged customers to purchase before that date to avoid the higher prices.
“Our operational costs have increased due to recent changes in global trade rules and tariffs. To continue offering the products you love without compromising on quality, we will adjust our prices starting April 25, 2025,” Temu announced.
Neither Shein nor Temu has any more comments about the situation.
