Heaptalk, Jakarta — Mercedes-Benz presents “World Beyond,” a boutique concept prioritizing exclusivity and premium services. The company expects to deliver an outstanding customer experience.
“As the first boutique store concept by Mercedes-Benz in Southeast Asia, ‘World Beyond’ showcases the Top-End Vehicles lineup combined with exclusive services, offering a distinct experience for customers seeking more than just a luxury vehicle,” stated Mercedes-Benz.
Strategically located in the heart of Jakarta’s business district, the boutique is housed in Autograph Tower at the Thamrin Nine Complex, the tallest skyscraper in Indonesia and Southeast Asia. The building embodies luxury, innovation, and exclusivity—elements that align with Mercedes-Benz’s target market—while providing the ideal infrastructure to support the “World Beyond” concept.
PT Inchcape Indomobil Distribution Indonesia (IIDI) owns and manages “World Beyond,” which occupies a 700-square-meter space designed to ensure privacy and a highly personalized experience.
Upon entering “World Beyond,” customers are welcomed into an exclusive, comfortable, and luxurious atmosphere, where every aspect of their visit is tailored to their preferences and lifestyles. The boutique is further distinguished by three thematic zones, each dedicated to one of Mercedes-Benz’s top vehicle categories:
- G-Class – Continuing its legacy of toughness, performance, luxury, and sustainability while maintaining its iconic design for over 45 years.
- Mercedes-AMG—Representing high performance, cutting-edge technology, and Mercedes-Benz’s signature sporting character, the pit is perfect for those who crave an adrenaline-fueled driving experience.
- Maybach – Engineered for unparalleled comfort and luxury, epitomizing the pinnacle of automotive refinement.
“Mercedes-Benz recognizes that each customer has unique characteristics and preferences. That is why, at ‘World Beyond,’ every interaction is personal and exclusive. Customers can explore their dream vehicles with premium, tailored services provided by Brand Ambassadors—highly trained professionals with expertise in the hospitality industry—ensuring that every visit is an unforgettable experience,” the statement concluded.
