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Home Insight

Five cybersecurity trends 2025 to maximize AI adoption in businesses

Syifa by Syifa
January 21, 2025
in Insight
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cybersecurity trend

illustration of cybersecurity (photo: freepik)

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Heaptalk, Jakarta — Palo Alto Networks’ latest cybersecurity predictions for 2025 offer crucial guidance for organizations aiming to strategize and maximize the potential of AI technology implementation. These trends highlight the evolving landscape of cybersecurity and the measures necessary to ensure robust protection and trust in AI-driven environments.

“Today, cyber-attacks are no longer about whether a company will be attacked, but when the attack will occur.” Palo Alto’s Country Manager, Adi Rusli, affirmed. (01/14)

  • Transparency is critical for Customer Trust in the AI Era

Policymakers in the Asia-Pacific region increasingly focus on data protection and the cybersecurity implications of deploying various AI models. This attention is part of a comprehensive effort to build trust in AI usage and foster AI-based innovation.

By 2025, these policymakers will concentrate on AI ethics, data protection, and transparency. The surge in AI model usage will necessitate a heightened focus on AI security, data integrity, and reliability. Proactive communication about AI models’ mechanisms—including data collection, training datasets, and decision-making processes—will be paramount in establishing and maintaining customer trust.

  • The Rise of Deepfake Threats in the Asia-Pacific Region

Deepfakes have been maliciously employed across the Asia-Pacific region. While they have been used to spread political misinformation, the most effective deepfake attacks have targeted businesses for financial gain. For instance, an engineering firm in Hong Kong fell victim to a deepfake scam in which a fraudster mimicked the CFO and executive team in a video conference, transferring millions of dollars to the attacker.

In 2025, savvy malicious actors will leverage advanced generative AI technologies to launch more credible deepfake attacks. As existing technologies enable persuasive voice cloning, the proliferation of audio deepfakes will also increase. The frequency of deepfake attacks, either as standalone incidents or parts of more significant attacks, is expected to rise significantly.

  • Focusing on Product Integrity and Supply Chain Security

In 2025, organizations will be compelled to intensify their focus on product integrity and supply chain resilience. They will undertake more thorough risk assessments, account for accountability and the legal implications of business service disruptions, and revisit insurance plans.

Real-time visibility will become essential in cloud environments where complexity and scale correlate with risk. Consequently, comprehensive monitoring with continuous infrastructure and application performance tracking will see heightened emphasis.

In Indonesia, the trend is anticipated to gain momentum, with an increasing number of organizations transitioning to cloud-based platforms. This evolution underscores the critical importance of ensuring supply chain integrity and safeguarding data, especially in real-time tracking and engagement with third-party entities integrated into the digital network.

  • Centralized Cybersecurity Infrastructure on Unified Data Security Platforms

Many organizations are expected to tackle growing complexity by 2025 by reducing the number of cybersecurity tools and shifting to unified platforms that offer enhanced visibility and control.

This trend will accelerate due to a shortage of cybersecurity talent. Unified platforms promise comprehensive visibility and context, encompassing code repositories, cloud workloads, networks, and Security Operations Centers (SOCs). Ultimately, this will foster a more streamlined security structure with fewer dashboards. Converging all security layers into unified platforms will optimize resources, boost overall efficiency, and enable organizations to build more resilient and adaptive defenses against evolving threats.

  • Quantum Security becomes more serious

Quantum computing projects are proliferating globally, with governments and venture capital firms investing heavily in local initiatives. While quantum attacks on widely used encryption methods are not feasible, state-backed threat actors will likely intensify “harvest now, decrypt later” tactics. These tactics target highly sensitive data to decrypt it once quantum technology matures.

This poses significant risks to governments and businesses, potentially compromising civil and military communications, undermining core infrastructure, and breaching the security of most internet-based financial transactions. Cross-border attackers might also target organizations developing quantum computers through corporate espionage.

To counter these threats effectively, organizations must adopt quantum-resistant defenses, such as quantum-resistant tunneling, comprehensive crypto-data libraries, and technologies with enhanced cryptographic agility. Also, organizations requiring high-security levels should explore quantum key distribution (QKD) to ensure secure communication. As quantum computing becomes increasingly viable and threats loom, adopting these measures is crucial to keeping pace with the rapidly evolving cybersecurity landscape, preventing data theft, and ensuring the integrity of core systems.

Tags: cybersecuritypalo alto networks

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