Heaptalk, Jakarta — Populix, an Indonesian data and research services company, announced its strategic partnership with Statista, a global data and business intelligence platform, to enhance insights into the Indonesian market and consumers.
This initiative aims to empower individuals and organizations to make more accurate data-driven decisions. Populix’s latest reports will enrich Statista’s data collection on over 80,000 topics from 40,000 sources across 170 industries through this partnership.
These reports will be transformed into easily understandable and shareable graphics on the Statista website, making the data more accessible and digestible for all users. Furthermore, visitors can view the complete reports on the Populix website to gain a more comprehensive and in-depth understanding of the data, ensuring a user-friendly experience.
Providing market trends and sentiments
“Populix is very excited about this partnership. We are always committed to democratizing everyone’s access to research and data. We hope this partnership will continue to grow to empower more people to make more accurate decisions and actionable plans based on data,” stated Dr. Timothy Astandu, Co-Founder and CEO of Populix.
Christopher Ekwuruke, Strategic Data Partnerships at Statista, conveyed that his team was excited to announce the partnership with Populix. He said, “By integrating Populix’s deep insights into the Indonesian market and consumers into the Statista platform, we can enhance our coverage in the Asia-Pacific region, ensuring our users are always informed about market trends and sentiments. We hope to share meaningful insights that deepen our understanding of Indonesia’s development.”
As of now, Statista visitors can immediately access over 20 statistics from Populix. These cover a wide range of topics, including Indonesian consumer connectivity during Ramadan 2024, the development of Indonesia’s halal industry, consumer behavior in attending music concerts, and consumer behavior in managing finances in the digital era.