Heaptalk, Jakarta — OpenIn, a startup focused on providing location intelligence services, has partnered with Telkomsel to transform businesses’ approaches by leveraging geospatial insight and actionable insights devoted to the retail, advertising, and real estate development sectors.
In this partnership, OpenIn will introduce a new approach to location insight analysis by utilizing cutting-edge analytics and artificial intelligence technology regarding in-depth mobility insights, such as:
- Pedestrian foot traffic
- Demographics (age and Gender), and
- Socioeconomic status (SES) levels for any location across Indonesia.
“Collaboration with OpenIn is expected to deliver accurate, specific, and valid data insights to support effective decision-making and policy development, in alignment with Telkomsel’s mission to provide innovative and superior connectivity, solutions, and services for all individuals, households, and businesses, to achieve more opportunities for transformation and economic growth acceleration,” VP Data Solutions and Digital Financial Services of Telkomsel, Alfian Manullang, conveyed.
OpenIn’s AI-enabled recommendation system can discover and recommend the most profitable business expansion opportunities. Based on extensive location data, this startup positions businesses to maximize revenue by strategically placing them where their target market’s concentration is highest. This approach is claimed to amplify the accuracy and development of business marketing strategies.
Encountering a surge in location data availability triggered by the intensive use of IoT devices, smartphones, and other digital sources, OpenIn is also actively fundraising to capitalize on this opportunity, maximize the wealth of information available, and transform it into actionable insights that can significantly enhance sales and business growth strategies.
“With this affiliation, OpenIn and Telkomsel with its MSIGHT solution are expected to reach more businesses, both for behemoth enterprises and SMEs businesses, and enable them to use our location insight services as a reference in choosing the location for their business,” CEO and Co-Founder of OpenIn, Arman Masagung, said.
