Heaptalk, Jakarta – Blibli announced the addition of the Ranch Market high-end supermarket group (Thursday, 7 October 2021), which includes Farmers Market and Farmers Family, to Bliblimart. This indicates Blibli appears to reach their consumers closer where they can shop at Bliblimart’s Official Store Ranch Market, Farmers Market, and Farmers Family.
By the partnership of Blibli and Ranch Market, it gives an advantage to the customers where they can have of the best prices and free shipping on quality products ranging from fresh food ingredients to organic vegetables and fruits.
“This opportunity provides a unique impetus for Blibli to accelerate and strengthen the two entities’ omnichannel solutions in developing services to meet daily needs by offering a selection of high-quality products such as fresh, organic, gluten-free, and dietary products from the Ranch Market supermarket group.
As a result, customers can enjoy the best retail experience possible, both online and offline.” Kusumo Martanto, Blibli’s CEO and Co-Founder, stated.
Additionally, Kusumo noted that the addition of Ranch Market, Farmers Market, and Farmers Family strengthens Blibli’s most trusted and specialized merchant partner network, which currently numbers 5,500 merchants who consistently provide high-quality products to customers. This ultimately reinforces Bliblimart’s position as the industry’s first online wholesale shopping pioneer, offering the most comprehensive and high-quality product selection.
Fransisca Krisantia Nugraha, Executive Vice President of Blibli Consumer Goods Blibli, added, “The experience of shopping at Bliblimart through the Ranch Market supermarket group is undoubtedly enhanced by cutting-edge services and offers that provide added value to customers.”
They can easily and comfortably meet their daily needs with the assistance of technology and the Blibli platform’s comprehensive ecosystem. This is consistent with the company’s commitment to putting the customer first in all services provided.”
Bliblimart has assembled a picker team assigned to related supermarket locations in order to present the Official Store Ranch Market, Farmers Market, and Farmers Family. Bliblimart’s picker team is equipped with extensive product knowledge and is responsible for maintaining the condition and quality of the products provided to customers.
Additionally, the Official Ranch Market supermarket group at Bliblimart enables customers to take advantage of current special prices and attractive offers at the supermarket’s physical location, as well as a variety of attractive monthly shopping programs to meet their daily quality product needs from various Official Stores at Bliblimart, including Ranch Market, Farmers Market, and Farmers Family. Not to be missed, customers can also take advantage of a variety of superior Bliblimart services here, including the Subscription feature, a variety of loyalty point options, and, of course, free shipping.
Additionally, customers can benefit from increased convenience in meeting their daily needs as a result of the Ranch Market group’s position as a high-end supermarket that offers a comprehensive selection of high-quality products, including organic products and other healthy lifestyle supports. Ranch Market, Farmers Market, and Farmers Family are supermarket brands owned by PT Supra Boga Lestari Tbk, which also owns well-known supermarket brands such as The Gourmet by Ranch Market and Day2Day by Farmers Market.
As of early 2020, PT Supra Boga Lestari Tbk had 64 supermarket locations, including 17 Ranch Market locations, 36 Farmers Market locations, two The Gourmet by Ranch Market locations, three Day2Day by Farmers Market locations, and six Farmers Family by Farmers Market locations.
“The collaboration between Blibli and Ranch Market is expected to revitalize the retail sector by integrating online and offline systems on an ongoing basis,” Meshvara Kanjaya, CEO of PT Supra Boga Lestari Tbk, said. We are pleased that Ranch Market, Farmers Market, and Farmers Family can now reach a broader audience via their official store at Bliblimart.
Additionally, we ensure that customers receive fresh products just as they would when shopping offline. We are optimistic that in the future, we will be able to expand our synergies with Blibli in order to provide solutions that make life easier for customers while also assisting the industry in continuing to grow.”
Along with Ranch Market, Bliblimart offers Farmers Market and Farmers Family Official Stores to provide consumers with additional options for meeting their daily needs. Additionally, Bliblimart offers a diverse selection of locations from the Ranch Market and Farmers Market, which are currently concentrated in the Greater Jakarta area with a total of 16 locations, to make it easier for customers to meet their needs.
Blibli will continue to expand the Ranch Market, Farmers Market, and Farmers Family presence at Bliblimart in the future, including expanding the number of locations outside of the Greater Jakarta area, in order to reach more consumers. This is done by Blibli, the leading local e-commerce platform, in order to always prioritize the comfort and convenience of its customers.
