Heaptalk, Jakarta — Venture Capital firm East Ventures announced its latest environmental initiative by planting 1,250 mangrove trees in the coastal regions of Central Java, located precisely at Semarang Mangrove Center, Semarang.
The firm perceived that Mangroves are crucial in maintaining coastal ecosystems, providing habitat for diverse marine life, and acting as a natural barrier against coastal erosion. Recognizing the importance of environmental conservation, East Ventures initiated this mangrove planting project as part of its commitment to sustainability. Due to its abundant coastal areas, Semarang has been selected for the mangrove planting.
“We are always excited to take tangible action towards environmental conservation. Creating positive impacts has always been part of our DNA, and we are delighted to be able to share our vision with the public through our F2DT BAG 22 project. We have planted 1,250 mangroves in Central Java.” The Head of Media and Marketing at East Ventures, Pheseline Felim, said.
In performing this sustainable action, East Ventures incorporated this effort into its recent initiative of Founders 2-Day Trip Bag 22 liters (F2DT BAG 22), which has successfully involved around 250 people to contribute to this endeavor.
The F2DT BAG 22 is a practical 22-liter backpack exclusively designed by East Ventures for high mobility Founders who frequently embark on a 2-day trip. Designed with style and functionality, this program provides spacious compartments to accommodate all essentials, ensuring users have everything they need while moving.
East Ventures planted five mangrove trees for every purchase of F2DT BAG 22, where each mangrove tree effectively absorbs 8 kg of carbon dioxide equivalent (kgCO₂e). This initiative resulted in a total carbon sequestered of 10,000 kgCO₂e.
Through this project, East Ventures also engaged with local businesses and communities to further amplify the importance of the sustainable mindset. East Ventures hopes this mangrove planting initiative can contribute to developing the local economy based on mangrove ecotourism and providing raw materials for batik, coffee, and snacks from mangroves.
” This initiative exemplifies our dedication to involving various stakeholders: enhancing our internal team’s capabilities, collaborating with local SMEs to produce sustainable goods, and partnering with local communities to amplify our impact. We appreciate every party involved in this project, especially those who have made tangible actions through the purchase. We look forward to continuing the collaborative efforts and working with all stakeholders to drive a more inclusive and sustainable future.” concluded Pheseline.
