Heaptalk, Jakarta — Web3.0 Technology Ltd, an advertising company from Hong Kong, has introduced an out-of-home advertising service that leverages Web3.0 technology to enhance the efficiency and effectiveness of marketing activities.
By combining real-world assets (RWAs) and Web3.0 technology, the company aims to enable consumers, retail customers, and retail shops to connect voluntarily and continuously provide mutual benefits, adding value for both sides. Targeting small and medium-sized companies, Web3.0 Technology Ltd offers services that include advertising on digital billboards, collaborating with platforms such as Taobao, TikTok, and key opinion leaders (KOLs), and providing marketing and content on social media platforms.
Unlike conventional billboards, Web3.0 Technology Ltd offers ownership of each LED panel that makes up a digital billboard to anyone interested through a profit-sharing scheme. These billboards will be installed in business properties, such as retail shops, restaurants, etc. The LED monitor can be divided into 3,000 pieces, allowing for ownership by up to 3,000 different individuals.
According to Patrick Cheung, General Manager of Web3.0 Technology Indonesia, the location owners will receive consumer behavior data from these billboards. The billboards will display content encouraging interaction from visitors or passersby, such as scanning QR codes or uploading activities within retail shops or restaurants to receive rewards.
Redefining the existing marketing model
“We are also bringing you stickiness and continuity. Everything is continuous. When I change my role from a consumer to an owner, I know that everything I do to contribute to the entire community, especially interactions with the monitor, gives me more returns. That’s my income; that’s my reward. I will definitely do more. I will remind my friends and family to join me in doing more. That creates foot traffic, continuity, and stickiness, something that in the past, even after spending tons of money, you couldn’t achieve,” Patrick explained to Heaptalk et Edge Hong Kong-Indonesia Digital Summit 2024 in South Jakarta (10/18).
The introduction of Web3.0 into advertising activities is expected to re-define the traditional retail marketing model, which typically involves excessive spending. This technology will gather data related to people’s behavior, such as peak visit times, the busiest days, and whether visitors come alone or in groups. This data can then be processed into an effective and efficient marketing strategy. Patrick is also optimistic that this service will generate more foot traffic, meaning more people will be present and moving around in a particular space.
Patrick added, “What you could do in the past was just burn money on discounts and coupons to attract people to buy from you. You wanted to change people’s purchasing behavior. The problem is that they go somewhere else once you stop offering discounts. The issue with the traditional model is there’s no foot traffic, no continuity, and no stickiness. Using Web3.0 technology, our solution resolves this by generating foot traffic.”
Web3.0 Technology Ltd is set to open its first branch office in Indonesia at the end of October 2024, with Jakarta as the first city. Patrick mentioned that Bandung will be the next city, with other major cities nationwide to follow. Patrick is confident that his company will be able to transform the future of retail. “We’ll change the future of retail marketing, offering an affordable budget and sufficient income for everyone, by using Web3.0. By using our technology,” he concluded.
