- Heaptalk, Jakarta — While the advancement of technology has fast-tracked the outreach process, brands today are faced with a myriad of challenges in devoting resources and deliberating strategies to reach their target audience effectively. This is due to—from the customer’s perspective, there has been a shift in behavior toward online transaction activities. However, this creates a new competitive landscape for similar companies seeking to capture market share.
In Indonesia, experts recently highlighted an intriguing discovery addressing the digital industry’s difficulties and prospects at the Lintasarta Cloudeka Conference: ICT & Business Outlook 2022. Aviliani, INDEF’s Senior Economist, stated that practically all industrial sectors are expanding, resulting in digitalization. This presents opportunities for several industry players that rely on information and communication technology (ICT) to ensure their company’s continuity and growth. Otherwise, they will be killed by more innovative companies.
Especially when considering the process by which a brand acquires clients, brands are currently undergoing numerous creative processes in order to be as efficient as possible. However, the issue is in selecting the narrow target market based on the brand’s customer profile. Netcore cloud takes an unusual strategy in response to this, particularly by bringing artificial intelligence (AI) and machine learning (ML) powered marketing automation and customer interaction tools to assist Indonesian and regional firms in addressing these modern marketing difficulties.
Championing marketing technology excellence to an intelligent unified approach
The increasing demand for real-time understanding of customers’ needs and wants has brought the importance of personalization in marketing. Perceived as the future of marketing and customer experience, hyper-personalization will assist brands in adapting to this shift in consumer behavior and address them almost instantaneously through automated processes such as nudges, advertisement, and product suggestions.
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Brands that leverage Netcore Cloud’s full stack of solutions will be able to streamline their marketing technology components into one unified AI-powered platform. This will enable a complete overview of a brand’s digital marketing metrics, while also promising higher business impact through inbox placements, customer insights, and conversion rates, among many other benefits. Simultaneously, consumers will be able to engage in meaningful exchanges with their favorite brands, which includes easier access to relevant products and campaigns, meaningful app walkthroughs, and personalized experiences that feel like friendly suggestions.
A globally-recognized SaaS company bringing the best of both Martech and Communications-Platform-as-a-Service (CPaaS), Netcore Cloud has successfully enabled brands to deliver contextual, personalized, and delightful customer experiences. With multiple products and services, Netcore Cloud’s proprietary solutions can be leveraged by brands across multiple industries — e-commerce and retail, media and entertainment, travel and hospitality, finance and tech, edtech, and food tech.
“Being a leader in the martech industry is always an exciting journey as we never know what is really coming next in terms of trends and challenges. But what’s certain is that understanding the consumers and tailoring their digital experience will always be a great place to start when it comes to helping our partners in solving their business challenges,” said Saket Jha, Chief Revenue Officer – SEA & MENA at Netcore Cloud.
He adds that: “The outset of the COVID-19 pandemic, which took the world by surprise, had turned the marketing industry on its head. Subsequently, it had forced brands to innovate and adopt the latest digital technologies in order to thrive during the economic turbulence and capitalize on the opportunity.”
Eyeing further expansion in Indonesia and Southeast Asia
With its most recent partnerships with Photobook Worldwide and Airasia, Netcore Cloud has found great success in Southeast Asia and aims to make more waves with its strong presence in the region by incorporating scalability, security, and reliability in its offerings. Today, 50% of email traffic in Asia is managed by Netcore Cloud and its services are trusted by over 75% of Asia’s unicorns. The company also sends over 15 billion emails a month and empowers more than 5,000 brands to elevate their customer experience through their email delivery, AI/ML-powered marketing automation, and a customer engagement platform.
Other notable brands in Indonesia that have partnered with Netcore Cloud are Gojek, Traveloka, Tokopedia, Smartfren, Bank BCA and Payfazz.