“In this digital era that is full of uncertainty, innovation of Customer Experience will be determined by brands who can provide beyond experience in the level of transaction, and obtain business results from a relation-based experience that can be attained by providing adding value to consumers,” said Director of Strategic Partnership Development of Infobid, Miguel Turnbull.
Heaptalk, Jakarta – Indonesia has made enormous strides in digitalization and even has enhanced its digital banking activities by 150% in the last five years.
As cited from IDC report, around 57% of Indonesian organizations have utilized Communication Platform as a Service (CPaaS), and over 67% of institutions plan to allocate their capital to this omnichannel approach in 2024. Perceiving the great potential of this field, Infobid has organized Indonesia 2024 Omnichannel and CX Outlook at Kunstring, Jakarta.
Director of Strategic Partnership Development of Infobid, Miguel Turnbull, stated that an omnichannel marketing strategy can escalate consumers’ shopping experience by presenting various personalized options and becoming a solution for companies to stay strong amidst the tight market competition. This strategy also can provide consumers’ behavior as the company’s navigation to maintain business relevancy.
“In this digital era that is full of uncertainty, innovation of Customer Experience will be determined by brands who can provide beyond experience in the level of transaction, and obtain business results from a relation-based experience that can be attained by providing adding value to consumers,” said Turnbull.
At present time, Turnbull conveyed that Digital native consumers demand higher value towards brand interaction, asking them to present a more impressive and immersive experience and a bigger control which enable them to become the equal stakeholders in CX ecosystem.
To bridge this gap, InfoBid delivered the enhancement role of Conversational Commerce and omnichannel communication platforms in providing a better experience and contextuality to consumers. This outlook also provides guidance about how to start and expedite milestones to achieve a consumer-centered resilience business.
“Accessing through one platform, Infobid assists business and our partners to overcome complexity in communicating with consumers,” conveyed Miguel.
