Heaptalk, Jakarta — Vox, part of the Hybrid Ecosystem, has unveiled its latest ad packages designed to meet brands’ evolving needs for engaging yet non-intrusive ad placements.
As consumer attention spans shrink, traditional advertising is losing effectiveness. Today’s consumers demand interactive, high-quality experiences. With Indonesia’s digital ad spend projected to reach US$6.97 billion by 2025 (Statista, 2024), brands now have a golden opportunity to leverage cutting-edge AI technology for maximum ROI.
“Our new format combines the power of in-image advertising with innovative features to drive stronger engagement and deliver top-tier campaign performance metrics. With over 10 diverse mechanisms, brands can choose packages that best align with their goals—whether optimizing for cost efficiency or maximum visibility,” Hybrid explained in a written statement on Wednesday (05/21).
Vox is an AI-driven contextual advertising service powered by advanced artificial intelligence and computer vision. Its technology analyzes images, videos, and text while recognizing 15,000+ object types to accurately understand content context—ensuring ads align with user intent. This enables brands to display creative ads enhanced with special effects for maximum visibility.
“Vox’s ad formats seamlessly integrate into popular website content, with strategic placements at key screen focal points. The result? Precise, disruption-free ad placements that let brands deliver their message through premium inventory with unmatched impact,” Hybrid added.
Vox offers three main options to suit different budgets and performance goals: Light, cost-effective in-image ads; mix, balanced visibility and engagement; and video, high-impact visual storytelling. By merging AI precision with user-friendly design, Vox helps brands navigate Indonesia’s competitive digital landscape, turning fleeting attention into measurable results.
