• Newsletter
  • Contact
  • Press Releases
Thursday, June 5, 2025
Stay Ahead with Heaptalk: Your Go-To Source for Business News
  • Login
  • Register
  • Whats on
  • News
  • Events
  • Technology
  • Industry
  • GovAct
  • Expert Talk
  • Insight
  • Sustainability
No Result
View All Result
Stay Ahead with Heaptalk: Your Go-To Source for Business News
  • Whats on
  • News
  • Events
  • Technology
  • Industry
  • GovAct
  • Expert Talk
  • Insight
  • Sustainability
No Result
View All Result
Stay Ahead with Heaptalk: Your Go-To Source for Business News
No Result
View All Result
Home Industry

XL Axiata collaborates with MoEngage to deliver personalized contents

Wulan by Wulan
March 22, 2024
in Industry, News, Technology
0
XL Axiata cooperates with MoEngage

XL Axiata cooperates with MoEngage

Share on FacebookShare on Twitter

Heaptalk, Jakarta – XL Axiata, Telko Axiata Group’s subsidiary, announced has built cooperation with MoEngage to enhance its customers’ experience. By this collaboration, Indonesia’s biggest cellular telecommunication provider is expected to present more personal, contextual, and attractive content to more than its 57 million customers.

In the collaboration, MoEngage is set to promote multi-channel users’ engagement in AxisNet and myXL. Carrying out this duty, MoEnngage provides an insights-based users’ engagement platform to deliver comprehensive information towards users’ behavior as well as its analytics to XL Axiata. The result, further, will be utilized to leverage retention in every contact point during the customers’ life cycle.

XL Axiata stated that Indonesia has vast business potential, particularly in the telecommunication sector, as the archipelago has 185 million active users and 68% market penetration. Each user is predicted to consume 30GB of data per month from these tremendous users’ numbers.

World Ai Jakarta 2025
World Ai Jakarta 2025

However, the unlimited data package that dominated the country’s local telecommunication landscape has disappointed users who have high digital literacy. The problems appear when the data package that is labeled “unlimited” keeps containing “limitation” inside.

The speed offered on the package is unstable while the benefit presented changes continuosly. In addition, many of Indonesia’s providers do not apply a reminder system to prompt their users concerning the rest of the data. As a result, customers commonly utilize several providers aligned with their various needs, and further, this condition has brought difficulties and hassle to them.

Perceiving these complicated problems, XL Axiata has the vision to provide the customers’ needs in terms of redefining data usage as well as offering personalized digital experiences. To achieve the vision, the Malaysia-based company has built a partnership with MoEngage.

By analyzing the customers’ journey, XL Axiata is able to identify the final friction point of its customers and further will repair it. In the end, this action is conducted to improve customers’ experience and avoid churn.    

Through the improvement, the telecommunication provider is able to greet its customers effectively through a relevant moment-based message. The provider also can focus on its customers’ preferences, behavior, and even the customers’ purchasing history. MoEngage’s AI contextual machine assists XL Axiata to optimize communication with its customers by sending a relevant message at the right time and channel.

The Head Product and Design Services of XL Axiata, Reza Mirza, stated his point of view towards personalizing customers’ experience, “Indonesia’s digital economy lies in the critical point. The indication comes after We saw the entrance of new digital consumers’ generation that demands personalized experience.”

Reza added that XL Axiata is proud to deliver excellent offerings and services to its consumers by channeling promotion that is personalized not only towards the customers’ necessity but also about problems outside it.

In addition, to focusing on digitalization and personalization, XL Axiata also implements an insight-based engagement platform. The Company intentionally takes this measure considering its seamless integration capability that is supported by tools in the pile of martech, such as BI/CRM/CDP platform. 

Furthermore, although MoEngage possesses a great ability to create personalized and other advanced campaigns, the Company strives to improve and develop features aligned with the customers’ necessity.

“XL Axiata, as an innovative telecommunication provider, has reconstructed communication way by adopting real time and measurable solutions to enhance the customers’ experience and provides a personal touch that is highly needed by people. We are very proud to be XL Axiata’s partner and We hope can assist the Company in achieving the best engagement in its sector and strengthening the relationship between the Company and its customers,” stated the Founder and CEO of MoEngage Inc, Raviteja Dodda. (WLN)

 

Tags: busineesbusiness portaldigitalDigital TransformationdigitalizationmoengagenewssaasXL Axiata

Related Posts

Paving the Way for Expatriate Homeownership: Savyavasa and Permata Bank Launch Exclusive Foreign Mortgage Program

Paving the Way for Expatriate Homeownership: Savyavasa and Permata Bank Launch Exclusive Foreign Mortgage Program

June 5, 2025
KL1 Phase 2 has been completed. Credit: Equinix

Equinix completes KL1 Phase 2 data center in Kuala Lumpur

June 2, 2025
Commemorating Professor Soemitro's 108th anniversary at Soemitro Center (05/29). Credit: Haris

Soemitro Center: A platform for Indonesia’s young economists

May 31, 2025
Lifree breathable adult diapers can help improve skin health. Credit: Haris

Unicharm research: Lifree improves quality of life for elderly

May 31, 2025
Xiaomi's premiumization strategy has yielded positive results in Q1 2025. Credit: Sinta

Applying premiumization strategy, Xiaomi gains 64.5% net profit jump in Q1 2025

May 31, 2025
Kaspersky appointed Defi Nofitra as first country manager for Indonesia. Credit: Kaspersky

Kaspersky appoints Defi Nofitra as first country manager for Indonesia

May 31, 2025
  • 32321

    New tech layoff chapter, Microsoft lays off thousands of its cloud unit ‘Azure’

    1 shares
    Share 0 Tweet 0
  • Nokia rolls out 6600 5G Ultra

    0 shares
    Share 0 Tweet 0
  • Performing a second layoff round, Morgan Stanley to reduce 3,000 workforces in Q2 2023

    1 shares
    Share 0 Tweet 0
  • TikTok Shop to reach a US$15 billion in its GMV transactions

    1 shares
    Share 0 Tweet 0
  • International Women’s Day – Opportunity for Businesses to Support Women in the Workplace

    0 shares
    Share 0 Tweet 0
the 10th world battery & energy industry expo 2025World Ai Jakarta 2025
Heaptalk business news logo

We Build an Ecosystem by Sharing Business News, Headlines and Expert Talks in Professional Perspective and Positive Point of View. Latest business news media headlines platform today.

Recent Posts

  • Paving the Way for Expatriate Homeownership: Savyavasa and Permata Bank Launch Exclusive Foreign Mortgage Program
  • Equinix completes KL1 Phase 2 data center in Kuala Lumpur
  • Soemitro Center: A platform for Indonesia’s young economists
  • Unicharm research: Lifree improves quality of life for elderly
  • Applying premiumization strategy, Xiaomi gains 64.5% net profit jump in Q1 2025

Follow Us

Facebook
Twitter
LinkedIn Youtube Instagram RSS

Newsletter

  • About Us
  • Editorial
  • Newsletter
  • Contact
  • Privacy Policy
  • Cyber Media Guidelines
  • Disclaimer
  • SOP Perlindungan Wartawan

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
No Result
View All Result
  • Home
  • News
  • Technology
  • Industry
  • GovAct
  • Events
  • Whats on
  • Expert Talk
  • Insight
  • Sustainability
  • Newsletter
  • Press Releases
  • Login
  • Sign Up

© 2024 Heaptalk.com